Daniel Taylor Photography

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Hiring Sūmèr was the element I needed to take our fast-growing wedding photography business to the next level. We knew we wanted to target a specific niche part of the market, but we weren't sure how to layer that into our site without alienating our base clientele. Michelle clarified for us those clients and their unique profiles. We could never have learned this by simply reading books or on-line articles.

She immediately identified exactly what our web site lacked in connecting with those coveted, high-end clients. Her perspectives were specific to our region of the country, the South, and not simply the current buzz on the East and West coasts.

Michelle has given us revenue-generating words and messages. She exceeded our expectations when she taught us how and where to add essential web site elements to influence the way our web visitors move through our site. They can now essentially pre-sell themselves. I never realized how much influence our site could have on clients until we worked with Sumer, and how much less work that requires of us in our sales consultation meetings.

Through the extensive interviewing and collaboration process, Sūmèr reframed how we saw ourselves and our strengths as a business to reach our coveted market segment. Best of all, the changes are authentic to our brand and are forward-thinking to meet not only our current needs, but where we want to be in the years to come.

I've been a professional, award-winning journalist for years, but it took Michelle's incisive assessment of our web site message to give us fresh perspective. The changes make us relevant and up-to-date in a specific, purposeful way that we know is translating into our bottom line. This is one of the best investments we've made in our business.

Sūmèr has put us yards ahead of our competition and allowed us to expand into larger, more lucrative markets.

Kelli Hewett Taylor, Co-owner, Daniel Taylor Photography