When it comes to product descriptions, many in the eCommerce space rely on sleek images and web design to do the selling. The thinking process goes something like this: “The images say everything, so the marketing copy comes last and really isn’t that important.” Call it a professional bias, but placing ...Read More

  When you have proven email marketing strategies at the ready, your nurture sequences, automated marketing, and CRM become equal parts seamless and successful. Since we love you, dear reader, we’ve compiled our top 10 email marketing strategies that will dramatically improve your communication, nurturing, and sales. Use the following techniques to ...Read More

  When it comes to optimal sales page performance, there are 6 make-or-break characteristics that significantly increase your conversion rate. These pillars are: Emotions. Logic. Story. Takeaways. Rollout Proof. Mix together these ingredients, and you get a compelling sales page that turns browsers into buyers. Leave one or more of these pillars ...Read More

    There is no shortage of expert advice on how to re-engage lukewarm prospects and existing customers. But what about marketing strategies that cover how to attract and engage new prospects? That’s what you’re about to discover below. First, let’s establish what we mean when we say new prospects. As your ...Read More

    Content marketing is now a necessary element of online sales for most companies; however, many businesses are struggling with creating marketing content. According to a recent survey of online marketers by the Content Marketing Institute, even though 88% of online marketers use content marketing, a whopping 70% of marketers say ...Read More