Customer Profile

Our website copy and marketing strategy client, CloudFuel, is a new software company that facilitates effortless fuel dispatch, transport, and logistics for a niche market of downstream petroleum marketers. CloudFuel’s goal is to cut costs, produce ROI, and streamline operations for their growing list of clients.


CloudFuel needed a robust website with top-notch user experience. In an industry dominated by jargon, our professional copywriters set out to craft an audience-centric website message that outlined CloudFuel’s sustainable benefits and solutions. The subsequent challenge was to create web content for an audience who was already equipped with a competing petroleum logistics software. In addition, our copywriting team had to write copy that explained technical elements thoroughly and efficiently with industry-specific terms that didn’t include jargon.


Our professional copywriters wrote optimized website copy that shared CloudFuel’s mission and elevated the company above competitors. We completed our goal to write benefit- and solution-based copy that compels the target market to get better results in their petroleum marketing.

The result: a beautiful new website with flawless user experience.

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