Customer Profile
Our website copy and marketing strategy client, CloudFuel, is a new software company that facilitates effortless fuel dispatch, transport, and logistics for a niche market of downstream petroleum marketers. CloudFuel’s goal is to cut costs, produce ROI, and streamline operations for their growing list of clients.
Challenge
CloudFuel needed a robust website with top-notch user experience. In an industry dominated by jargon, our professional copywriters set out to craft an audience-centric website message that outlined CloudFuel’s sustainable benefits and solutions. The subsequent challenge was to create web content for an audience who was already equipped with a competing petroleum logistics software. In addition, our copywriting team had to write copy that explained technical elements thoroughly and efficiently with industry-specific terms that didn’t include jargon.
Solution
Our professional copywriters wrote optimized website copy that shared CloudFuel’s mission and elevated the company above competitors. We completed our goal to write benefit- and solution-based copy that compels the target market to get better results in their petroleum marketing.
The result: a beautiful new website with flawless user experience.
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