3 Ways Small Businesses Can Get a Leg Up on Their Behemoth Rivals

From the outside, bigger companies seem to have an advantage over their smaller competitors operating in the same industry. Big companies have more money, more employees, more brand recognition, more access to markets and retailers, and more political leverage. But all that more comes at a cost, and smaller companies still hold ...Read More

Social Media Mistakes to Avoid at All Costs

With any luck, you’ll never find yourself or your company in the midst of a social media meltdown like restaurant owners Samy and Amy Bouzaglo did (pictured above). Instead of managing the negative comments their restaurant was generating on Facebook, one night the two owners decided to defend themselves against the attacks. ...Read More
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Three Ways Business Owners Can Have Their Cake and Eat It, Too

In 2011, the Game of Thrones marketing team released a one-of-a-kind interactive promotion. The goal was simple: generate interest in the series by giving people a memorable experience instead of just another advertisement. The team launched food trucks into the streets of major cities such as New York, Los Angeles, and London ...Read More
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Are You Making These 7 Common Mistakes in Grammar?

Your target market is voraciously consuming your blogs, white papers, and case studies—which is a good thing—but simple grammatical mistakes could be turning them off. Following are seven common errors, in no particular order, which even the most casual reader will notice. If you decide not to hire a copy editor, give ...Read More
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What Companies Can Learn from Billionaire Branding

A few weeks ago, Richard Branson Tweeted…   Branson decided to honor a bet he lost to Malaysian airline tycoon Tony Fernandes by playing the role of a flight attendant, and even went so far as to shaving his legs, wearing lipstick, and slipping on a red skirt. Strange to some, this ...Read More

Write Like a Major Leaguer

Have you ever been faced with a writing challenge? Are you constantly afraid that you’re missing the mark in your copy? Learn to separate yourself emotionally from the work you produce. Believe me, this is good thing! If you can detach yourself from your writing, it actually alleviates the fear of failing ...Read More
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5 Approaches to Keep Your Project Alive

Those of us outside of Hollywood could learn from the film industry mode when it comes to keeping projects alive. Major production houses keep positive energy flowing at all stages of a project through targeted advertising and marketing campaigns, interviews, and features. They take these measures to keep the project on schedule ...Read More
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5 Tips for Avoiding Bad Product Descriptions

As I was driving last week, I noticed a giant gorilla on the roof of a car dealership and felt a sudden wave of confusion pass over me…what did the gorilla have to do with cars? What message were they hoping to communicate? How was that gorilla describing their product to me? ...Read More

It’s All About Them, Not About You

One of the easiest mistakes to correct in marketing copy is the focus. Far too often, businesses create company-centric copy, meaning it’s all about their accomplishments, their personnel, and their expertise. While all this information is important for your prospects to know, it’s not nearly as important as answering their burning question—what ...Read More
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The Power of Postscript

Often people think of the P.S. as an afterthought, something you forgot to mention after you’ve composed your message. But in email marketing, your P.S. provides you with a significant opportunity for a higher click-through rate and more conversions. Strategically using the P.S. allows you to remind recipients of specific points without ...Read More
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