From the outside, bigger companies seem to have an advantage over their smaller competitors operating in the same industry. Big companies have more money, more employees, more brand recognition, more access to markets and retailers, and more political leverage. But all that more comes at a cost, and smaller companies still hold ...Read More

In 2011, the Game of Thrones marketing team released a one-of-a-kind interactive promotion. The goal was simple: generate interest in the series by giving people a memorable experience instead of just another advertisement. The team launched food trucks into the streets of major cities such as New York, Los Angeles, and London ...Read More

A few weeks ago, Richard Branson Tweeted…   Branson decided to honor a bet he lost to Malaysian airline tycoon Tony Fernandes by playing the role of a flight attendant, and even went so far as to shaving his legs, wearing lipstick, and slipping on a red skirt. Strange to some, this ...Read More

Those of us outside of Hollywood could learn from the film industry mode when it comes to keeping projects alive. Major production houses keep positive energy flowing at all stages of a project through targeted advertising and marketing campaigns, interviews, and features. They take these measures to keep the project on schedule ...Read More

One of the easiest mistakes to correct in marketing copy is the focus. Far too often, businesses create company-centric copy, meaning it’s all about their accomplishments, their personnel, and their expertise. While all this information is important for your prospects to know, it’s not nearly as important as answering their burning question—what ...Read More