Online Marketing Archive

Keywords get your site or blog indexed, which creates the potential for people to find you when searching on Google or Bing. Once you’re found, it’s your relevance that gets your visitors to stay and read your content. Appearing on Google is only the first step. If you’re not producing content relevant ...Read More

Our professional copywriters never create any message using a rulebook . We simply live by one content marketing code: it’s all about the audience. If you work within the B2B model, you know all-too-well that your audience has specific needs. And that your content must center on those needs in order to ...Read More

Split testing sounds like a truckload of work. After all, you have to create two versions of content marketing, decide on variables, drive traffic, and analyze visitor behavior. Based on how your visitors interact with your web page, you declare one version of your content marketing the winner. Then comes the second ...Read More

Compelling and conversion-ready copywriting provides a narrative that captivates interest, informs, and persuades. Stories are fundamental to how we communicate, and that’s especially true for businesses.  Service-based entrepreneurs have the fodder for good stories. Business coaches and consultants motivate and guide customers’ toward goals. Tech specialists improve communication and capability. But what ...Read More

25% of Americans gravitate toward their smartphones—not a computer—when they want to browse the Web, according to the Pew Internet Project. Of those surveyed, a striking 87% of smartphone owners check the Internet or email on their phones in addition to using their computers. Factor in that 20% of U.S. smartphone owners ...Read More