Business Success Tips Archive

Repurpose Your Speaking Engagements in 5 Steps

When you speak at a live event or business conference, you share your tactical expertise with a captivated audience. In the days after your speaking engagement, you may have a train of sales coming through. Then it’s all over. If you’ve ever wanted to go past the stage and reach an audience ...Read More

B2B Holiday Gift Giving: Our Top 5 Picks of the Season

Selecting the appropriate gifts to send clients and vendors is not always an easy task. We know firsthand how tricky B2B holiday gift giving can be—searching for the perfect gift that makes the right (and lasting) impression can be a daunting project. If you’ve been mulling over the best holiday gifts to ...Read More

15 Ways to Show Customer Appreciation

Image credit: Carnie Lewis Business relationships—whether it’s B2B or B2C—are just like any other relationships. The fundamentals of a healthy relationship begin with reciprocal appreciation. If one party doesn’t show appreciation toward the other, an imbalance causes the underappreciated individual to search elsewhere for balance. This is exactly what customers do when they feel ...Read More

3 Ways Ecomdash Helps Grow Your eCommerce Business

Image by © Royalty-Free/Corbis As professional copywriters, we work with eCommerce businesses to create optimized product descriptions, conversion-boosting blog posts, and marketing emails. Along the way, we’ve uncovered valuable tools that help eCommerce businesses rise above the competition, become more visible, and increase conversion rates. In our time working for artisan candlemakers, ...Read More

4 Strategies for Proactive Holiday Marketing

Holiday marketing is quickly approaching. No matter what industry you’re in, the holidays present an opportunity to engage with your audience, raise conversion rates, and establish impactful messaging that sets a successful foundation for the coming year. Yes, we know it’s not even October. You haven’t even carved the Jack O’ Lantern; ...Read More

Finding Inspiration to Up-Level Your Marketing

Professional copywriters (that’s us!) use inspiration to write conversion-ready content. Sure, we study our clients’ customer avatar, gather and analyze data, and keep up with industry trends, but those techniques alone aren’t what keeps us going. We NEED inspiration to perform at our very best. Without a healthy dose of motivation, content ...Read More

Brand Storytelling Strategies Your Audience Will Love

Brand storytelling—the #1 rule is show, don’t tell. You may have heard more than one content marketing expert offer that advice. But what the BLEEP are they talking about? Here’s the lowdown: when you show instead of tell, you provide your audience an experience—you allow them to consume the content, reflect on ...Read More

6 Entrepreneur-Friendly Apps That Increase Productivity

Increasing productivity is a vital component to business success. Yes, that’s the no-brainer statement of the century; however, when 12-hour day fatigue sets in, it’s not so simple to stay productive. You’re a human being, after all. And so are your team members. Luckily, you can rely on a little technology to ...Read More

Copywriting Strategies for Artisan Businesses

Before we dive into the nitty-gritty of how artist entrepreneurs can improve conversions in their website copy, social media marketing, and email nurture sequences, it’s important to first define what constitutes an artisan business. We’re not talking about gluing popsicle sticks together here. We’ve worked with our fair share of artist entrepreneurs—from ...Read More

Nurturing Customer Relationships: The Key to Client Re-Engagement

Photo credit: Mark Guim Customer relationships are a quintessential factor in your current sales figures and the sustainable future of your business. According to a recent LinkedIn report, when a customer has purchased from you once, he or she is 60 to 70% more likely to become a repeat buyer. The question ...Read More