Is Your Marketing Plan Keeping You Up at Night?

by Michelle Salater on December 28, 2012

You might be familiar with this scenario:

The clock flashes 2:00 a.m. You hunch over your keyboard fretting about the mountain of work that needs to be done to launch your new program. And you wonder if your marketing copy exhibits authentic communication that attracts customers to your product and converts.

All the while, the workday begins sooner than you’d like, but you’re still frantically writing and revising emails and landing pages. You know taking risks is part of being an entrepreneur or small-business leader, but you’re tired of all the uncertainty.

In the meantime, you’re running a business! You have sales calls to make, meetings to attend, an existing client base to satisfy and–well, you have a life to live, too.

If anything is in short supply, it’s time and energy. And if you use these precious resources to create your brand message, you want the conversion results to pay off in a big way.

So without further ado, here are two surefire methods to counter the headache of trying to generate new leads and gain more clients…

Attract customers by showcasing your brand personality.

This isn’t the first time we’ve emphasized the need for marketing copy to shine with a natural and authentic voice. And if you want to stand out from your competition, your prospects have to be able to remember your brand.

According to Consumer Reports, the average American is exposed to 247 marketing messages per day. While this figure may include methods not related to your marketing strategy, the fact remains that many advertisements will go mostly unnoticed by potential clients.

But if you stand out from the crowd with a persuasive personality and a unique brand, people will take notice, and prospects will become buyers. After all, people want to do business with people–not a faceless company.

Get a plan of action in place.

Sometimes, it’s hard to see the forest for the trees, so it’s best to let a professional assess your marketing strategy. For the record, it doesn’t always cost a fortune to get the advice and feedback your marketing plan needs.

Cost aside, make sure you’re getting all the bang for your buck. Do a little investigating before you sign any contracts, and make sure your consultant’s plan is in-depth and the company has a proven record of producing results.

Seek out a marketing procedure that promises research on your existing systems and offers a thorough strategy session. For example, Sumèr’s Personality & Persuasion Plan not only creates authenticity in marketing copy, but also supplies clients with an in-depth strategy on exactly what your business’ communication requires to shine.

Ready to get noticed, attract your ideal clients, and rest assured your marketing plan is hitting the mark? Reserve your Personality & Persuasion Plan strategy session today:

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