If you missed Part I of this post, click here.
Below is the last portion of our list of steps that will help you increase conversions, today:
Know your competition: We all know the totally-overused phrase “keep your friends close, but your enemies closer.” Well, it’s true when it comes to your business competition! You should know exactly what your competition is doing so that you can position yourself differently in the market and gain an advantage above your competition. You also want to observe what your competition is doing right and what they’re doing wrong. Based on these observations, you can tweak your brand so that you have a stronger position in the market.
In order to find out what your competition is up to, visit their website. What products / services are they offering? How are these products different from yours? How are they selling these products?
Now, take a look at their social media accounts on Twitter, Facebook, LinkedIn, and YouTube. What are they discussing on these platforms and how is their audience interacting with them? If your competition doesn’t have a YouTube account, for example, you should create one. This is something that would help you stand apart from your competition and connect with your audience on a completely new level.
Connect with prospects online and encourage action: How do you know what your audience wants unless you listen to them? This is where your online marketing materials come into play. Each and every one of your online marketing materials should facilitate a conversation between your brand and your audience.
For example, if you send out a bi-weekly ezine, you should have links to all of your active social media accounts on this email, as well as a link or button that says something along the lines of “We love hearing your feedback! Please click here to share your comments with us.” Your website should also contain areas that enable prospects to connect with you through the Internet, in person, or via phone.
Outline the next steps: Don’t ever let your online marketing strategy turn stale—yuck! Always be thinking about what you can be doing to engage your audience and encourage action among your prospects. What areas of your marketing strategy need a face lift? What areas need to be tossed into the virtual garbage?
Whenever you can create fresh ways to engage your audience, you have a ton of potential to increase your business success and create a valuable position for your brand in the competitive market.
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