It seems that every day new information-processing devices are launched into the market, shifting the way consumers absorb information. Today, individuals are receiving information via their Androids, iPhones, iPads, Blackberries, Tablets, Nooks, televisions, laptops, and the list goes on. Your consumers are most likely using one or more of these devices to find information, make purchases, view media, and download entertainment. This means that your marketing materials need to be compatible with various types of software and devices in order to reach as many consumers as possible.
For online retailers that are not utilizing all available digital marketplaces, you’re missing out on an opportunity to touch potentially thousands or hundreds of thousands of customers. The best way to increase your market reach is by creating brand apps for various platforms including the iPhone, Android, Blackberry, Tablet, etc. Creating brand apps that enable your customers to view your products quickly and easily and purchase your products in a seamless fashion from their preferred devices, can dramatically increase your sales.
A great example of an online retailer that utilizes all available platforms to ensure that all consumers—no matter their device preference—can view products and make purchases quickly and easily is Rue La La.
Rue La La is a membership site that offers members the opportunity to purchase products from private sales. The site offers members various options to view private sales and make purchases. Consumers can download Rue La La’s free apps on their iPhones, Androids, iPads, iPods, iTouches, Blackberries, and Tablets. App users can create customized sales alerts that are sent straight to their phones or email, as well as purchase products with two quick and easy steps.
See below for some examples of Rue La La’s apps:
The image above is taken from itunes.apple.com and are two screenshots of the Rue La La app on the iPhone.
The image above is taken from market.android.com and is a screenshot of the Rue La La app on the Android.
Image above is a screenshot of Rue La La on a PC.
But it’s important to keep in mind that not all apps are created equal. Some apps are easier to use than others, which is why it’s essential that you find an app programmer / developer who not only is proficient in coding, but who is also savvy in ecommerce and understands how site navigation plays a crucial role in converting prospects into paying customers.
If you’re interested in creating apps for your brand, you’ll need an app programmer / developer who knowledgeable in coding and stays up to date with software changes in popular information-processing devices such as the Android, iPhone, Blackberry, Tablet, etc.
Does your business utilize mobile apps?