Are You Preventing Your Business From Growing to Its Full Potential?

by Michelle Salater on January 24, 2011


What does a successful business look like to you? Perhaps it looks something like this:

A successful business is . . .

  • Active on Facebook.
  • Active on Twitter.
  • Active on LinkedIn.
  • Active on YouTube.
  • Featured in industry magazines, newsletters, and blogs.
  • Running a blog that publishes three posts per week.
  • Appreciated by clients who are happy and feel taken care of.
  • Organized with finances.
  • Steadily growing at all times.
  • Hosting monthly events, talks, or webinars.
  • Talked about on social media.
  • Offering a unique and superior service / product.

And the list goes on and on.

Did you notice how I said, “A successful business” and not “A successful person”? How can one person do all of the above and remain sane and successful? It’s impossible. If you’re a business owner, trying to handle all of the above on your own, you need to start delegating. Not only will you find happiness in your freed-up time, but you’ll also notice your company steadily growing.

When you are exhausted and frustrated by your business, how can it grow? If anything, you end up feeling chained to your company, becoming bitter toward it, and not wanting anything to do with it. What once began as your passion has now become something you despise.

Don’t let this happen to you—or if it already has, get out of the funk, stop allowing your company to run you, and find passion in your work again by delegating.

Delegating is one of the best gifts you can give to yourself and to your business. When you stop wasting time focusing on tasks you’re not good at but that need to be performed in order to run a company, you can start focusing on doing what you do best: creating your product or service.

For example, marketing and promotion are two of the biggest energy and time sponges for any business. Often, business owners are unaware of how to market or promote their business and spend entirely too much time attempting to market their company without seeing any results. Successful marketing and promotion takes a great deal of time and effort. If you do it haphazardly or blindly, you most definitely won’t see the results you desire.

Therefore, put your marketing and promotion into the hands of a professional who understands your needs and has the skills and knowledge to promote your company effectively.

The same applies for your finances. If you hate doing your business finances or aren’t very good at it, why waste the time? Delegate to someone who knows what they’re doing. You save time and frustration and can focus on other areas of your business where your expertise lies.

Delegating will cost you some money in the beginning, but in the long run, your company will be able to grow, and you’ll find much greater success. A company can’t grow if there is a limit on its expansion. You are this limit when you try to do it all on your own. You’re only one person, and there are only so many hours in the day. Growth happens with strategic change.

Will you enable your business to grow through delegation?


If you like this post, you might also like:

  1. Delegate Your Way to Business Success
  2. What’s In Your Business Emergency Kit?
  3. Tips for Handling and Preventing Negative Online PR
  4. Is a Lack of Focus Preventing You from Succeeding in Your Business?
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