Most big companies freshen up their brand every 7–10 years, more often if they’ve had a merger or other transformation. Are you due? Overdue?
According to Plunkett Research, companies spent over $61 billion in just local advertising in 2009. Nationally, they spent an additional $56 billion. If you’re not clear on your branding, much of that money is wasted because people who see your ads won’t remember you.
If your branding doesn’t show your USP, differentiate you from the competition, and tell a compelling story, you’re wasting time and money. And not making as much as you should be.
You’ll learn how to create branding that works from the start—or redo your current branding and tell your story in a way that makes prospects buy—with my webinar, “Avoid the 5 Common Branding Mistakes Most Businesses Make—and Thrive!” on Wednesday, December 1, 2010, at 1 p.m. Eastern / 10 a.m. Pacific.
My guest, Nora Day Richardson, is the expert I refer my clients to when their companies need branding. Nora is also helping me refine my own brand. She’s going to show you exactly how to tell your story with consistent marketing collateral that gets the results you’ve been looking for, and she’ll walk you through the steps to easily create a brand identity that showcases your USP and your expertise.
(Ready to join us? Click here.)
This webinar is for everyone who does business online—solopreneurs, business owners, and pros in any industry. You need to reach prospects and clients and know how to track your efforts, and you’ll finally discover how to do it all.
This one-hour webinar will help you:
- Finally become clear on what branding is and isn’t, and how branding can increase revenue and make the money you want.
- Recognize and avoid the top 5 branding mistakes most companies make.
- Identify and promote what makes your company different and stand out from your competitors.
- Determine whether you need to be online, offline, or both.
- Easily track your branding and marketing so you know what works.
Here’s that link again to reserve your spot in this complimentary webinar.
You’ll be able to ask questions via webinar chat, and we look forward to helping you create the brand identity your business needs to succeed.