After doing some research on holiday ecommerce sales, it’s apparent that revenues numbers are expected to rise a substantial amount from last year, and there will be an increase in smart phone users utilizing their phones for more holiday shopping related activities.
Below is a compilation of some statistics we found for ecommerce purchasing trends and sales this 2010 holiday season:
According to an eMarketer.com article, Google and OTX performed a survey in May 2010 that indicated that, as of August, 35% of U.S. Internet users have started shopping for the holidays. And another 35% said that they planned to begin their shopping in November or later.
According to Google’s new site, ThinkHoliday, 73% of consumers have already begun to research their purchase for the holidays, and 89% of those consumers have already started purchasing holiday products online.
According to an eMarketer.com article, 46.7% of retail executives in North America expect their holiday online revenues to increase by 10% this year, while 13.3% say they expect holiday revenues to increase anywhere from 5% – 10%. And 23.3% of those execs expect their revenues to increase only 1% – 4%, while 13.3% expect to see no growth.
According to a study by Internet Retailer, 59% of mobile phone users expect to use their phones to plan holiday celebrations and help with shopping. 32% of these users say they’ll use their phones to compare prices, while 30% say they’ll use their phones to come up with gift ideas for friends and family.
According to an article by WebProNews, Forrester Research estimates a 16% increase from last year in holiday ecommerce retail sales for the U.S.
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Or, for tips on how to increase conversion this holiday season, visit one of our recent Copy Doodle posts.