How to Use Facebook as an Extension of Your Blog

by Michelle Salater on August 11, 2010


Expanding the reach of a blog has become increasingly easy thanks to growing social media platforms. Not only do social media sites allow you to share content that isn’t necessarily appropriate for a blog, but they also enable you to reach various markets that your blog might not reach.

In particular, Facebook is one of the most powerful ways to extend the reach of your blog.

Just look at the stats: According to Facebook’s Facebook page (yes, you read that correctly), there are more than 500 million active users on Facebook, and 50% of these users “log on to Facebook in any given day,” and, “people spend over 700 billion minutes per month on Facebook.”

Also, over 150 million people log onto Facebook using a mobile device, and these users are on Facebook double the amount of time than users who don’t access Facebook via a mobile device.

It’s obvious from these stats that Facebook has reached unbelievable heights in its popularity. Now it’s time to discover how to harness Facebook’s popularity as a blog marketing tool—and it begins with creating a Facebook page for your blog.

In order to use your blog’s Facebook page as a powerful blog marketing tool, you must understand the power of a Facebook page and how to channel this power into a driving force for your blog.

If you want to become influential and maximize your blog reach, use Facebook pages as a(n) . . .

Exploration Hub: When you use Facebook as a branch of your blog, it’s so easy to explore different ways to interact and share. There are endless opportunities for creativity when you use Facebook as an extension of your blog. Experiment with posting quotes, questions, articles written by others, and more. You can also play with the navigation tabs on your Facebook page using Facebook’s FBML application.

Quick-Thought Platform: How many times do you have a quick thought you want to share with your blog readers but don’t think it deserves its very own blog post? Sharing these quick thoughts on your Facebook page is the perfect way to express your ideas without writing an entire post around it.

Blog-Idea Generator: Depending on the responses you receive from your Facebook page posts, you can determine whether that topic of conversation is popular. For example, if you posted a question or a quick thought onto your Facebook page that happened to generate a lot of responses and interest, you might consider writing a full post on the topic for your blog.

Instant-Sharing Spot: Whether you happened to stumble across an interesting article or saw a video on YouTube that you wanted to share with your followers, you can easily and instantly share that social object with your entire Facebook page fan base. Sharing a variety of interesting social objects makes for an engaging and influential page that generates comments and discussions around specific topics. Your followers can connect to you and each other through such interactions and, therefore, be more likely to visit your page on a daily basis.

Blog-Promotion Tool: Promote your blog by setting up an automatic feed for your blog posts using Networked Blogs. This way, whenever you post a blog, you don’t have to sign into your Facebook page and post the link—it will automatically be added to your page. When people see a topic that interests them, they’ll click on the link and be directed to the post on your blog.

Discovery Zone: One of the most beneficial tools that Facebook pages offer is an insight tool. Through this tool, you can see who is following your page with detailed demographics such as gender, age, language, location, interests, marital status, and more. You can also easily observe who is interacting, how many interactions are being had, and what the most popular topics of interest are.

There are already many bloggers who now have Facebook pages for their blog. Here are a few real-world examples of these innovative pages:

The Good Stuff Guide:

The Good Stuff Guide

Beantown Bride:

Beantown Bride

The Onion:

The Onion

Do you have a Facebook page for your blog? If so, we’d love to see it. Place a link to your page in our comments section.


If you like this post, you might also like:

  1. Unique Ways to Use Your Company Facebook Page to Attract Ideal Clients
  2. Reviewing Your Blog Stats: Become a Better Blogger
  3. 7 Ways to Engage Prospects on Facebook
  4. Facebook Joins the Geolocation Social Media Network
  5. How to Attain and Measure Your Most Valuable Marketing Assets
  • Melissa_WantToGoTravel

    Great article Michelle! I love linking the Blog with Facebook -htat has definately helped raise awareness of my blog and spread the message twice a week. My facebook page is

  • webcopywriter

    Thanks, Melissa. How do you promote your blog on FB? Do you just promote your blog through Networked Blogs on FB or do you use post titles to start discussions on your business page? I've noticed more and more people are finding clever ways to start and keep conversations around a blog post on their FB business page.

  • Melissa_WantToGoTravel

    I use Networked Blogs which automatically sends out my post when they get published in WordPress. A great little app that also will tweet your blog post on Twitter too!

  • Tweets that mention Facebook Pages: An Extension of Your Blog —

    [...] This post was mentioned on Twitter by Maggie Winterfeldt, Britt Urbach. Britt Urbach said: How to Use Facebook as an Extension of your Blog: [...]

  • Heidi @ The Good Stuff Guide

    Wow Michelle! Thanks so much for the mention – what a treat! Sharing new posts on The Good Stuff Guide's Facebook really does drive traffic and its a great way to ask readers questions and get advice for upcoming articles.

  • webcopywriter

    Heidi, Thanks for sharing some of the positive results you've seen from using Facebook as an extension of your blog! It's so interesting how different conversations form about the blog on various networking platforms. Facebook is highly conversational.

  • Erika

    You've definitely inspired me to start facebooking more, thanks so much! I don't understand how to invite more people to become fans- any advice on this front?

  • webcopywriter

    Absolutely Erika!

    Here are a few tips for inviting more people to become fans:

    1. Share some of your blog / company Facebook page posts on your personal page. When readers click on these links they will be sent to your Facebook blog / company page where they can then click the Like button if they so choose.

    2. Whenever you become friends with someone on Facebook who you believe could benefit from your Facebook blog / company page, suggest the page to him or her by going to your blog /company page and clicking “Suggest to Friends,” which can be found below your company / blog logo.

    Hope that helps Erika!

  • Mom-Friday

    Your tips are really great! Thanks for sharing your insights, they really help me with improving my site :)
    here's my FB Page:

  • webcopywriter

    I'm so glad to hear that our posts are helpful. I'll check out your FB page now.

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