Are You Missing Out On Connecting With Potential Customers?

by Michelle Salater on July 22, 2009

In an exclusive interview with Shannon Chitayat, graphic designer and owner of inkportfolio, Shannon discusses the importance of sending the right message through effective marketing materials. inkportfolio, a full service graphic design and print management company, prides itself on its ability to portray an accurate business message for each client through effective design and business materials. inkportfolio thoroughly examines each business’s primary visions, target market, and competition before creating effective marketing materials and designs.  

S?mèr: How do inkportfolio’s services benefit businesses?

inkportfolio: As a full service graphic design and print management company, our services are powerful tools for businesses—not only in helping businesses look great, but also in the success of a business. Our team has specialized design skills, techniques, and experiences that are used for the purpose of attracting people and increasing business activity.

It’s vital that the marketing materials used to promote a business look professional and send the right message. Every logo, brochure, advertisement, and business card that is seen plays an important role in establishing a company’s image.

It may not seem obvious, but design adds credibility. Think of the products you buy or the stores you shop at. Have you ever made a purchase choice because of the way something looked? I know I have.

inkportfolio’s services are not just about making a business look great. It’s also about consumers choosing one business over the other—we play a crucial role in that.

S?mèr: What’s the number one thing you see businesses struggle with in regards to their graphic design?

inkportfolio: I think a lot of businesses consider graphic design as an expense rather than an investment in the potential growth of their company. This is a major problem since some of these businesses don’t invest the proper amount of research and time into the identity / brand of their company. When businesses neglect the brand image of their company, it often creates an unprofessional, inconsistent look on their website, sending the wrong message to perspective clients about their business.

S?mèr: What are the top three benefits inkportfolio brings to companies?


1. Improves businesses’ images and strengthens their brands.
2. Makes their business stand out from their competitors.
3. Sells businesses’ messages to customers more convincingly.

S?mèr: What steps go into creating graphics for companies?

inkportfolio: We first conduct an interview / questionnaire with the client to get a better feel for the project and their goals. We then research the company, the industry as a whole, and the competition in greater detail.

With the interview / questionnaire and research information in mind, we go to work on the design concept (or concepts depending on the project size and scope). Once we have a concept, we ask for feedback to ensure the idea is on target with the client’s vision.

After completion of the concept, inkportfolio presents it to the client and receives feedback. At this point we make final changes if needed and the files are off to final production!

S?mèr: What makes inkportfolio unique to other graphic design companies?

inkportfolio: I have had the great fortune to experience all aspects of the design and print industries. From client services—as an art department manager—to a graphic designer to a business owner, I’ve seen it all. Having these experiences helps me approach design from many different perspectives.

Also, my years in the print industry, have shown me the ins and outs of the printing process—something many designers aren’t familiar with. I feel that for a designer to have this knowledge is priceless. This knowledge helps me make better choices for our clients, helps streamline the process, can help make more cost effective design decisions, and in the end, we create a result that everyone is happy with.

Visit inkportfolio’s website at and contact them via phone at 843.324.0931 or via email at .

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