7 Characteristics of High-Converting Calls to Action

No matter how much thought and strategizing goes into your content marketing efforts, the real magic of conversion won’t occur without an optimized key ingredient…the Call to Action, or more commonly referred to as a CTA. Whether it be a clickable button on a landing page or a hyperlinked sentence within a blog post, a

5 Quick Ways to Take Advantage of Holiday Marketing

Christmas in July. Some people love it; others hate it. But as a business owner, it’s a midsummer celebration you should probably be taking part in if you want to have your holiday marketing strategy in place before the season arrives. If you don’t have your holiday marketing solidified quite yet or if you haven’t

3 Content Types Vital to Your Marketing Funnel

TOFU, MOFU, and BOFU…nope, we’re not opening a new vegan restaurant or developing a new form of ancient Chinese martial arts. We’re talking about the top, middle, and bottom levels of your content marketing funnel. The goal of each level: to work together to bring in new customers for your business, increase your revenue stream,

[Infographic] How to Increase Sales and Customer Lifetime Value

As a teenager, it’s possible that you dreamt of growing up and going on tour with your favorite band. You practiced singing nonstop into your hairbrush and made your mom crazy by blasting the boom box in your room. And now, years later, here you are sitting at your desk…and instead of creating music, you’re

The Content Marketing Trifecta: 3 Vital Distribution Channels

  At some point in your life, you’ve probably been asked the question, “If you were stranded on an island and could only take 3 things with you, what would you bring?” You answer might be food, water, or a tent. Personally, I’d go with Michael Phelps, an inner tube with a harness, and a

How to Create Marketing Content with Maslow’s Hierarchy of Needs

  As humans, we all have needs. Food, shelter, clothing, health care, that adorable tea cup pig (because, OMG, who doesn’t want tiny tea cup pig cuddles?). Okay, maybe that last one is more of a “want,” but you get my point. Needs are important. So, important that psychologist Abraham Maslow mapped out human needs

6 Not-to-Overlook Email Etiquette Tips

It’s time. Time for what? You might ask… It’s time to clean up your ever-so-important email etiquette. Referred to as “netiquette” by some, proper email etiquette is important not only to making an impression on prospects and clients alike, but also to putting your business in a position for growth. While you might think your

3 Places to Find Inspiration for Your Marketing Content

  If from time to time you struggle to find inspiration for your marketing, you’re not alone. In fact, there’s a good chance that you’re a part of a group of professionals that find themselves regularly attending Camp-I-Need-A-New-Content-Idea. Despite the long-winded name, it’s quite a lovely place where business and marketing professionals go to relax,

5 Creative Ways to Use Customer Testimonials

In the famous words of Sally Fields in her 1985 Oscar winning speech… “They like me! They really like me!”  And while you might not be giving a speech for winning an Oscar any time in the near future, we hope that you can join Sally in this proclamation through an abundance of positive customer

How to Use a Customer Avatar to Create Prospect Characters

  Let’s imagine that you wake up one day to find yourself stranded on a deserted island. Sure, it seems like an odd predicament for a simple business owner like yourself, but you’re there, surrounded by nothing but sand and endless miles of dark blue ocean waters. You pick yourself up off the sand and

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