• By michelle
• In Content Marketing
• Posted Oct 06, 2015

9 Seth Godin Inspirational Marketing Quotes

Photo credit: SethGodin.com

Seth Godin. The man, the myth, the legend.

An entrepreneur, author, and inspirational public speaker—he’s a jack of many trades.

However, his innovative ideas in the marketing realm are why we’re his biggest groupies.

If you follow us on Twitter, you probably already know our obsession runs deep with Seth (yes, we’re on a first name basis).

We may or may not have his quotes on our bathroom mirrors to get us geared up for the day (that stays between us).

He has something to say about everything. And we absolutely love it.

Everyone could use a healthy dose of daily inspiration, which is why we’re sharing our favorite 9 mind-blowing Seth Godin quotes. We bet you’ll have them on your bathroom mirror by the end of reading this post.

“Marketing is a contest for people’s attention.”

Simple and accurate. With consumers having so many options, it’s important to find innovative ways to connect and emotionally engage with prospects.

“Marketing is no longer about the stuff that you make but about the stories you tell.”

We’ve been preaching about brand storytelling from the get-go. Stories intrigue your customers, touch them on a more personal level, and build your company’s credibility and rapport.

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”

It’s important to keep this goal in mind. Helping your customers do something they were unable to do before—while continuing to build a relationship.

“Making promises and keeping them is a great way to build a brand.”

‘Nuff said.

“The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.”

One of our mottos at Sūmèr is that to achieve great things, it’s not enough to work hard. You have to have your heart in it and believe in what you’re doing.

“If you can’t state your position in eight words, you don’t have a position.” 

This could not be a more accurate statement, especially for a team full of professional copywriters. Simplicity is key.

“Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist.”

“Connecting the disconnected.” That resonates on a deep level with us. Every day we aim to find and resolve that missing connection between our clients and their customers, and bridge that gap through messaging.

“Don’t find customers for your products, find products for your customers.” 

Understand your customers inside and out. Understand their lifestyles, hobbies, professions—anything you can that will help you speak to their needs and wants.

“It’s clearly more fun to make the rules than to follow them.”

You tell ‘em Seth! Be an industry leader, not a follower.

Love these quotes?

Be sure to follow us on Twitter for more inspirational thoughts and ideas.