The Internet opens up numerous doors for businesses to successfully engage in digital marketing opportunities.
As we move forward in the digital era, businesses who don’t embrace digital marketing opportunities will lose relevancy and not be able to compete in the marketplace.
Before I continue, let me make this clear: my team and I know opportunities for exposure and growth can be overwhelming.
Digital marketing can be complex, and if you don’t know what you’re doing, you risk hemorrhaging marketing dollars for little return.
Fret not, Dear Reader, we’ve put together an overview of our top 10 missed-out-on digital marketing opportunities in hopes you won’t get left behind.
If your website isn’t optimized for mobile use, it’s hurting your business.
Stats show that 74% of consumers will wait only 5 seconds for a website to load via their phone. If the site takes too long to load, they’ll move on.
The even scarier statistic shows that 46% of people are searching for websites on their desktop. That means 54% of people are surfing the web on their phone. If you aren’t optimized for mobile, this puts you at a huge disadvantage.
Make sure your website is optimized for mobile.
Ah, content marketing. The art and science of creating valuable information to share with your ideal prospects and current customers.
Let’s face it— it’s a lot of pressure to crank out content on a regular basis, drive traffic to it, track its success, tweak it, and rinse and repeat.
But it’s important.
According to Search Engine Watch, 80% of consumers use online search as a way to find out about your business.
If your website content is out of date, it will give you a negative digital image.
That’s not the only negative experience you will encounter.
Website content directly impacts SEO.
If your content isn’t fresh, your site rankings will suffer.
Ensure your potential clients can find you online by creating valuable content to share on your website.
You either love it or you hate it.
Despite your feelings, social media is one of the biggest digital marketing trends. And that’s not going to change anytime soon.
Over 50% of marketers with at least a year of social media under their belt are producing leads through social platforms.
If you’re not social, you’re missing out on leads.
Leads aren’t the only thing you’re are missing out on.
Social media use also impacts your search ranking. 58% of marketers who have had a social platform established for over a year have seen their website ranking higher online. Avoiding social media causes you to miss out on higher rankings.
Now is the time to get social.
The online world presents many mediums in which you can share your content. With so many mediums, business owners get overwhelmed.
Good news! You don’t have to feel overwhelmed.
You can easily leverage content that’s already been created and transform it to work for various digital mediums. On average, marketers can take one piece of content and transform it into at least 5 different types of content.
Curata tell us that on average only 36% percent of content produced by a company is truly interesting or valuable online content. When you find the diamond piece of content you need to run with it. That’s why knowing how to transform it into other mediums is so important.
So how can you take advantage of this? It’s easier than you think!
You can turn your single postcast into…
Don’t miss out on opportunities to transform content and share it across valuable digital mediums.
Video marketing is a digital trend that has the potential to produce high levels of search traffic.
YouTube is now the second largest search engine on the web. If your company can offer helpful content via video, it’s a good idea to join the bandwagon.
Why is this important?
It gives you an opportunity to upsell.
Let’s say a home cleaning business provides a YouTube tutorial for carpet stain removal. If the method is tested out by a viewer and it works, the cleaning business automatically gains trust.
Gaining trust is an important step to selling a potential client your other services.
Simply because it’s easier to sell a product when the customer believes in you.
Video is a fantastic way to visually show your audience why they should believe in you, your product, and your service.
The video bandwagon isn’t going away anytime soon and offers valuable upselling opportunities. Don’t miss out!
With so many digital platforms available, you might be wondering if email marketing is still a valuable tool.
The answer is yes.
74% of people prefer to receive an email from a business over any other form of communication. While old school sales or telemarketing may have been effective in the past, stats show that people prefer digital contact.
So let’s give them what they want!
By choosing the preferred method of consumer contact, we can more effectively market our products.
Email marketing is actually so effective that 66% of consumers make purchases online because of emails sent to them by businesses.
Stop the cold calling.
Stop knocking on people’s doors.
And start emailing like it’s 1995.
People prefer to be treated…well, like humans and not just another number.
Luckily, technology is available that makes content personalization easy.
With the click of a button, we can tailor an email to address a person by name.
Wondering how effective this tiny change could be?
Data proves that emails that were personalized to consumers increased clickthrough rates by 14% and conversion rates by 10%. Raising these rates generates a higher numbers of leads.
Ah, the power of personalization. Make sure you know your customers by name!
Did you know that having a website with your business contact information isn’t enough?
Surprisingly 70% of online users use local search to find a business instead of searching for a website.
What does this statistic tell us?
If you’re not listed on local sites, people will have a hard time finding you.
So how do you make sure you don’t get overlooked?
The key is to add your business to local directories like Yelp, CitySearch, and Bing.
Once you’re listed, make sure to optimize your profile with current business information and a link back to your website.
Take advantage of directory listings to drive more traffic to your website.
The majority of customers are not going to buy your product the first time it’s presented to them.
You need a way to remind your customers that they want to buy your product.
You do this with remarketing.
It’s that ad for a beautiful pair of Louboutin shoes that follows you around the Internet after you’ve visited their website. That is, if you haven’t already died after looking at the price tag.
Worried that stalking potential customers around the Internet isn’t going to work for you?
Venture Beat tells us that 90% of marketers say that remarketing is as effective or more effective than email, search, and other display campaigns.
Still worried? Don’t be.
Help increase your conversions by adding remarketing into your routine.
The world “ephemeral” definitely sounds like it’s from the future.
So what is it?
Ephemeral marketing is simply the idea of creating content that has an expiration date.
Ephemeral marketing platforms include tools and apps such as Periscope, SnapChat, and Meerkat. These tools are accessed through smartphones and provide access to large populations of people through an everyday medium.
Nielsen data shows that over 87% of millennials own smartphones, which give access to these powerful tools.
Marketers know this and are transitioning to using more ephemeral marketing-based techniques.
Spotify, Adidas, and Red Bull are just a few examples of companies that have successfully used ephemeral marketing via Periscope.
No wonder it is the future of digital marketing.
Where do we go from here?
Digital marketing opportunities change frequently.
Our best advice: form a plan to stay up to date with digital trends. Be realistic on how many opportunities you can take advantage of.
And most important…embrace the future of digital marketing.
Bring your marketing content into the 21st century by hiring a quality copywriting team.
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