Posts Tagged ‘marketing blogs’

Google’s Blog Ranking Criteria Revealed: Part I . . .

Monday, May 25th, 2009

Similar to when the popular kids in high school got to choose their team members in gym class, Google Blogsearch leaves the weaklings and so-called losers behind. If your blog isn’t popular, it won’t be part of the elite blog group that is ranked by Google. In other words, your blog won’t be on page one of Google Blogsearch. It will be on page 570—or worse.

If you want to rank high on Google Blogsearch, it’s time to start playing Google’s game. It’s all about popularity when it comes to ranking high, and there are a lot of factors that determine your degree of popularity. But, how does one become so admired? You must prove to Google that your blog is high quality.

• Approach popular, like-minded bloggers, and ask if you could be a guest blogger: Google looks highly upon blogs mentioned on other blogs because it illustrates that your blog provides intellectual material that ignites curiosity and discussion in the online community. Aside from other blogs, if Google finds your blog’s URL on emails, chats, and social bookmarking sites, Google considers this a positive indicator that your blog is high quality.

• Attach the RSS feed widget to your blog: RSS feed stands for Really Simple Syndication, which is a file containing a brief amount of information—a headline and synopsis—and a link to the full content on the blog. Voluntary subscribers to specific blog RSS feed will receive this information through their RSS readers. Google can detect if your blog is high quality based on how many people subscribe to your blog’s RSS feed. In addition, Google can detect how many people visit your blog from their RSS readers and how many times they click through your blog. And, don’t try to trick Google by subscribing to your own blog numerous times. Google’s mind readers have already devised a way to detect this type of blog fraud!