Archive for May, 2008

Free Online Advertising for Small Businesses

Friday, May 2nd, 2008

Advertising doesn’t have to cost a fortune. In fact, it can be free. Advertising online, specifically in the ezines your target marketing is reading, is an excellent way to drive traffic to your site.

A number of ezines will swap ads. Others offer inexpensive ad rates. Research ezines that speak to your target market and then subscribe to them. Get a feel for the content. Make sure it’s a solid, quality publication. Read back issues. When you have 5 to 10 ezines on your list, inquire whether or not the editor will swap ads or how much it costs to place an ad.

4 tips to find the perfect ezines to advertise:

1.     Make sure it’s an ezine your target market is reading. If it’s not relevant to your target market, you’re wasting your time. Read plenty of back issues before you make a decision.

2.     Look for ezines with larger subscriber lists. You want to reach as many prospective customers as you can. Ezine directories often list subscriber amounts.

3.     Look at the ads they have now. Who’s placing those ads? To whom are they speaking and is it relevant to your target market’s needs? Some of them may not be, and that’s okay. Overall, ads usually are a good indication of who is reading the publication. 

4.     Does the ezine have quality features packed with information? And is it a reputable website, one you would feel comfortable associating with? If the answer is no, move on to the next one on your list.