Simply put, copywriting is advertising, or publicity, copy.

Copy is the text on the page. Copy = Words. Copy makes (or breaks) the sale. It conveys who your company is, what it does, and what it has to offer. And copy must speak to your target market.

Professional Copywriting . . .

• Connects your company with your target market.
• Solidifies your brand message.
• Encourages prospective clients to act.
• Emotionally engages potential clients.
• Increases sales.

Search engine optimization (SEO) is more than adding keywords to your online marketing copy. SEO copywriting seamlessly integrates keywords into engaging, compelling, original content that is search engine friendly. Optimized web copy draws potential clients to your website and works to maximize your online investment.

SEO copywriting . . .

• Increases targeted traffic to your website.
• Boosts your visibility in search engines.
• Connects with your target audience.
• Encourages prospective clients to act.
• Converts leads to sales.

We invite you to learn how we can help increase targeted traffic and emotionally engage potential clients, or view our sample work.