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Simply put, copywriting is advertising, or publicity, copy. Copy is the text on the page. Copy = Words. Copy makes (or breaks) the sale. It conveys who your company is, what it does, and what it has to offer. And copy must speak to your target market.
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Search engine optimization (SEO) is more than adding keywords to your online marketing copy. SEO copywriting seamlessly integrates keywords into engaging, compelling, original content that is search engine friendly. Optimized web copy draws potential clients to your website and works to maximize your online investment.
We invite you to learn how we can help increase targeted traffic and emotionally engage potential clients, or view our sample work. |