What the Copywriters Are Reading

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TweetThe Sumer team may live and breathe online marketing copy while we’re at the office, but when we have some time to spare, we’re quick to dig into offline copy [...]

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Are You in a Sales Mindset?

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TweetNo matter what your business model, eventually you’ll have to sell something in order to bring in revenue and grow. A lot of small-business owners dread selling, but with the [...]

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Which Online Marketing Strategies Should You Try This Year?

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TweetWhatever your level of online marketing savvy, you’ve no doubt noticed that every year, you have more options for promoting, advertising, and selling to online customers. Here’s a breakdown of [...]

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How to Build Your Audience’s Trust

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TweetYou look stressed out. Would you like to buy some relaxation serums from us? Of course you wouldn’t! We’re a content marketing firm, for Pete’s sake—we can’t be trusted to [...]

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Prime Your Audience to Hear Your Message

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TweetSpeakers and writers are trained in the art of rhetoric, or communicating as effectively as possible through the medium of words. Rhetoricians know that there are specific ways you can [...]

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How Much Is Too Much? Avoid Losing Sales through Oversaturation

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TweetYou pour time, money, and energy into developing killer marketing materials to attract your ideal clients. But have you thought about how the volume of your communication is affecting your [...]

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14 Out-of-the-Box Ways to Market Your Business

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TweetFacebook, Twitter, Google Ads—if you’re a small-business owner with an online presence, chances are you’ve mastered (or at least dabbled) in most of the conventional online marketing  forums. So how [...]

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Positioning by Perception

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TweetYou’ve worked hard to develop your company’s message and build your brand. Now, in order to grow sustainably, you have to make sure your message aligns with your target market—or [...]

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The Importance of Avoiding Negativity in Your Message

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TweetThe drawn-out Republican presidential primary race illustrates the dangers of going negative with a marketing message. But even if you’re not running for the highest office in the land, you’ll [...]

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Hot Virtual Events to Grow Your Business & Improve Your Life: April Edition

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TweetI’d like to start today’s post with a bit of verse: Mary, Mary, quite contrary, how does your business grow? With webinars and telecalls—four free ones all in a row! [...]

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