At Sūmèr, copywriting is our lifeblood. Every day, we continue to pick up new tips and insights into what makes for effective copywriting in the ever-changing landscape of online marketing.
So it’s no surprise that 2012 was a very good year for us—and our readers.
This year we saw what Chekhov and copywriting have in common. We explored how to write for women without resorting to the tired, engendered marketing strategies. And we showed you how to evade the same web copy pitfalls even the best companies are prey to.
Whether you’re in a writing rut, new to copywriting, or just hungry to learn a few new strategies, check out our favorite copywriting tips for a crash course in writing killer copy:
1. Suspense and Payoff in Online Marketing Materials
A little drama goes a long way in your marketing copy. After all, who doesn’t love a tease?
2. When Marketing Copy Gets Sassy
Don’t bore your readers with drab copy. Infuse your wordsmithery with a little attitude, and watch your audience come back for more.
3. 10 Web Copy Blunder to Avoid
When it comes to copywriting, there’s no hard-and-fast formula for generating great content. However, there are some universal snafus and conversion killers all the great wordsmiths can attest to.
4. Keep their Interest: Use Storytelling in Web Copy
In copywriting, storytelling is one of the most engaging and persuasive devices you can use to deliver your marketing message. Not a Hemingway at heart? Don’t worry—we’ve broken down the steps for creating a story here.
5. Digital Dames: How to Market to Women in Your Copy
Marketing to women? So is the rest of the world. Stand apart from your competition with copy women want to read—we’ll show you how.
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