Weddings by Well Designed Journeys

Well Designed JourneysCase Study:

Well Designed Journeys' exclusive small group travel is expertly designed for the discerning traveler who appreciates adventure, culture, art, and fine cuisine. They create journeys for the 40+ through baby boomer traveler, with travel groups ranging from 8 to 16. After struggling with their marketing message, they approached Sūmèr about writing website content that spoke directly to their niche market.

The Client's View: 

"We were struggling to figure out how to get our marketing message out to our clients, and nothing seemed to work until we had the privilege of hearing Michelle speak to our mastermind group. We did not want a site where the majority of the information was we do this and we do that. We wanted a site that gave information to our clients about what they would experience and why Well Designed Journeys was a company that would make their journeys exceptional.

Sūmèr's copy philosophy is what we needed! Everything Michelle spoke about to our mastermind group seemed to be targeting us! We knew we had the right person and the right company to move our online marketing forward."

Dora Theiss and Vickie Morgan
Well Designed Journeys