Well Designed Journeys

We were able to use their expertise to narrow our focus and create web copy that speaks to our clients.

Customer Profile

Well Designed Journeys’ exclusive small group travel is expertly designed for the discerning traveler who appreciates adventure, culture, art, and fine cuisine. They create journeys for the 40+ through baby boomer traveler, with travel groups ranging from 8 to 16.


Challenge

Well Designed Journeys was struggling to figure out how to get prospects to emotionally connect with their marketing message. They didn’t want a site where the majority of the information was ‘we do this and we do that.’ Instead, they needed a brand message that conveyed the right information to their clients about what they would experience and why Well Designed Journeys was a company that would make their journeys exceptional.

Unable to craft the right marketing message on their own, Well Designed Journeys approached Sūmèr about writing website content that spoke directly to their niche market.


Solution

Based on the needs of their target audience, we crafted a brand message that not only spoke to the prospects, but also encouraged them to join one of Well Designed Journeys’ distinctive trips. We oversaw all creative direction of the website, including navigation and ensured the design flowed with the copy and vice versa.

They needed a site that would covert and also a site that was heavily optimized for search. We researched keywords, wrote the meta data, and optimized the content so the site is very SEO friendly.


Results

Well Designed Journeys now has an awesome website that is fully optimized, speaks to their target audience, and works on their behalf to convert prospect. In addition, they now have a clear brand message.

Benefits of Copywriting and Rank Your Site—In the client’s words: 

“Sūmèr’s copy philosophy is exactly what we needed! Everything Michelle spoke about to our mastermind group seemed to be targeting us! We knew we had the right person and the right company to move our online marketing forward.

We loved working with Team Sūmèr. Hiring them to write our website copy was probably one the best decisions we made for our business. We were able to use their expertise to narrow our focus and to create web copy that wasn’t the standard: we do this or we do that. Michelle and her team created copy that speaks to our clients and lets them feel what they will experience when they travel on one of our journeys. Furthermore, her team will make sure your copy is perfectly optimized.”

Visit Website

We were struggling to figure out how to get our marketing message out to our clients, and nothing seemed to work until we had the privilege of hearing Michelle speak to our mastermind group. We did not want a site where the majority of the information was, we do this and we do that. We wanted a site that gave information to our clients about what they would experience and why Well Designed Journeys was a company that would make their journeys exceptional.

We loved working with Team Sūmèr. Hiring them to write our website copy was probably one the best decisions we made for our business.

We were able to use their expertise to narrow our focus and to create web copy that speaks to our clients and lets them feel what they will experience when they travel on one of our journeys. Furthermore, her team will make sure your copy is perfectly optimized.

Dora Theiss and Vickie Morgan, Well Designed Journeys