Sūmèr took pages of business plans and company beliefs and consolidated them down into simple, concise, and easy-to-read copy.
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The Nest website is the face of the company. Therefore, I had to have a site that was head and shoulders above the competition in all respects. Within the last 10 years, real estate has shifted from an offline industry to one that is starting to become dependent on technology and the web.
Having great copy was really the icing on the cake. If the site was beautiful and functional, but the copy was clunky, I would lose prospects and the site wouldn’t be as appealing to visitors. The Sūmèr copywriting team took pages and pages of business plans and company beliefs and consolidated them down into simple, concise, and easy-to-read copy. And from a search engine standpoint, great copy will help me attract visitors to the site so that I can then convert them to clients.
I have been involved in large web projects in the past, but never considered a copywriter. However, I felt it was important to have professionally written copy, not only to enhance the visitor experience, but also from a search engine optimization standpoint. I am so glad I decided to hire Sūmèr.
Jonathan Kaufman, Nest Realty
