Attention business owners, solopreneurs, and marketing professionals . . .

To maintain a steady flow of business, you know that you have to market to customers and to prospects. However, many professionals and business owners fall into the trap of drafting a marketing plan that just sits on the shelf without being implemented. Or, they create a plan that only focuses on marketing to new customers, neglecting the gems already in front of them.

Does this sound familiar?

If so, join Michelle Salater and her special guest Blase Ciabaton for a one-hour interactive webinar:

Mining for Gold: Marketing to Your Existing Customers


S?mèr, LLC

The Direct Mail Man

Wednesday, January 12, 2011, 1 p.m. Eastern (10 a.m. Pacific)

Creating a marketing plan, and not implementing it, is just as harmful to growth as creating a plan that neglects your existing customers. These fatal errors can lead to frustration, unnecessarily hemorrhaging money, and losing current clients to your competitors. Before you invest time and money targeting new customers, be sure that you’ve done all that you can to develop and maximize your relationships with your existing customers.

During this one-hour webinar, we'll show you the simple tools to assist with creating and implementing a marketing plan that will reduce customer turnover, generate more referrals, and earn more business from existing customers.

You will discover....


  • Why marketing to your existing customers is like mining for gold.
  • How to create a plan that generates more business from existing customers.
  • How to generate more referral business by marketing to contacts with the most influence.
  • How to strike the right balance between marketing to existing and new clients / markets.
  • How to put certain parts of your marketing plan on autopilot so that you're never again too busy to market.

Don’t let another year go by without doing the best that you can to grow your business by executing a successful marketing campaign. Register for this free webinar today.

This webinar will be recorded, but only for those who register. Please make it a point to be on the live event so you can ask questions and be a lucky winner of our giveaways.

Please enter your name and email in the box below, and you?ll receive
the webinar details via email.

YES, register me for ?Mining for Gold: Marketing to Your Existing Customers.?
Register me for the FREE webinar on Wednesday, January 12, 2011 at 1 p.m. EST.
The webinar is one hour long.

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*Please note upon signing up, you will also receive a subscription to S?mèr?s Secrets AND Marketing Essentials from TheDirectMailMan.com. We will NEVER share, rent, or sell your information. Promise.



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