LIVE WEB TRAINING:
Increase Your Email Marketing Success
“5 Email Content Strategies to Increase Open Rates and Clickthroughs and Keep Your List Converting”
With Copywriter and Content Marketing Expert Michelle Salater
This webinar will start in:
Wednesday: May 7, 2014
1:00PM - 2:00 PM Eastern
10:00 AM - 11:00 AM Pacific
Space Is Limited ~ Register Now!
This live web training is specifically for business owners and marketing professionals who are ready to see higher open rates, clickthroughs, and conversions from their email marketing campaigns. The intent is to get you thinking completely differently about how you communicate, how you engage, and how you map out your sequences. If your nurture sequences, launch campaigns, and follow-up sequences aren’t pulling their weight, you NEED to be on this webinar.
You’ll learn how to strategically map out your email campaigns from a totally different perspective—that of the STORY and the experience you want readers to have.
You’ll learn how to demonstrate the benefits you provide and how you “deliver the goods” with storytelling that concentrates on your customers’ exact wants and needs.
You’ll see why applying the Golden Rule to your campaigns increases engagement and gets your list excited to open your emails.
You’ll discover proven copy tips that will optimize open rates and get your list clicking through (We’ll cover subject lines and how to maximize the preview feature and create compelling calls to action).
You’ll learn why content variety is the key to any successful campaign (Hint: Expectancy equals failure, especially for fence sitters).
BONUS TIP: How to keep out of the dreaded spam folder, and stay out, and also how to ensure deliverability with every email you send.