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  • What the HECK a landing page is. We’ll set the record straight once and for all, so you know what you can DO with a landing page and WHY and WHEN you should use one during your sales cycle. 
  • Essential messaging tips and information you MUST include—the things skimmers, readers, and prospects want to know before giving you their email.
  • How to write headlines and calls-to-action (CTAs) that convert. Know exactly what kinds of words work best on a headline and the main purpose of a headline, subhead, and call to action. 
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