Personal Branding Strategist Styles You to Land Potential Clients

headshot of lee heyward

Personal Style Strategist and Wardrobe Consultant, Lee Heyward, is one of our favorite people. She brands your personal image—and she does it incredibly well. She has a simple philosophy: up-level your, wardrobe and you’ll up-level your life.

Heyward encourages people to dress like the leaders they are or the leaders they hope to be. She styles many of our clients, and let us tell you, they look fabulously successful.

If you’re thinking why is a content marketing firm sharing style advice, listen closely. What you wear can make or break landing a prospective client.

According to the University of Illinois Extension Statistics, first impressions comprise 55% of your appearance and body language. Meaning if you don’t dress the part, you’re 55% less likely to make a sale.

This being said, Heyward is an expert at personal branding, which is why we absolutely had to invite her to guest blog (and get a few fashion tips, too!).

Why is a personal brand important for a business?

You often hear the words personal branding thrown around in business as if it’s something you need to go out and get, or achieve. But really, everyone has a personal brand—whether you’ve purposefully created it or not.

In essence, a personal brand is how you position yourself to potential clients. And much of that positioning comes from the way you present yourself. Therefore, your image becomes an integral part of creating a personal brand that you can easily profit from.

Even if you don’t work with clients face-to-face, your image affects your personal brand (aka. how you’re positioned in the mind of your target audience). Your photos on social media, a headshot on a blog post, or the way you look when you meet someone on an airplane are personal branding tools that help a potential customer decide if you are someone they want to hire.

lee heyward holding up dress

Everyone knows you have to dress professionally for business, but you talk about creating an image strategy to increase your bottom line. What does that mean?

It means you present yourself in a way that helps you reach your financial goals. I teach my clients, you must dress for your vision, not just for where you are today.

If your vision is to sell a $100,000 client, then you need to look as if you’ve already landed many of them. So you start here and work backwards to discover how to present yourself in an authentic way that will help you effortlessly close sales.

There is amazing power in what you wear. It takes the same amount of time to create a boring “professional” outfit that makes people question what you do, as it does to put on clothes that give you instant credibility and wealth.

What’s the biggest mistake you see entrepreneurs make when it comes to their image? 

Every day I see entrepreneurs dressing how they think they should. They put on clothing that seems professional and call it a day, accidently forming their personal brand.

No matter what you sell, whether it’s a product, a widget, or a service, people are buying YOU. Presenting yourself in a unique and confident way can put you leaps ahead in the mind of a potential customer.

Take a moment to consider what makes you unique. Why should someone do business with you? Then dress in a way that portrays that to your target audience. If you provide an edgy, out-of-the-box service or product, then it doesn’t make sense to wear a boring suit to a business meeting.

One of the best things about your image is that you control every aspect of it, making you a very powerful marketing tool.

If someone wants to up-level his or her image right away, what tips would you give?

The first step is making the decision that you’re ready to achieve the success you want. Then look at the logistics of how to create an image to do that.

Once you’ve made the decision to up-level your image, the first step is to ask yourself two questions:

  • In order to achieve the success I want, how do I want to feel?
  • How do I want others to perceive my business?

Then get dressed and look in the mirror to discover if your reflection matches the answers to those two questions. If there’s a mismatch, it’s time to discover what type of clothing will help you create the image you want.

lee styling a manequin

You have an upcoming event. Tell us more about it.

Yes, I’m very excited about my upcoming Lead Your Own Success Style Retreat. This retreat is for serious women in business who are ready to stand out as an expert and a leader.

During the retreat, you’ll discover how to create an image and personal brand that exudes success and confidence—ultimately mastering the art of self-promotion. During the two-day retreat, we’ll flush out what your personal style looks like, what keeps you from achieving it, and then I’ll show you how to create it as we shop together on Day 2.

The retreat concludes by documenting your up-leveled image with new headshots. This event takes place on April 17-18, 2015, in Charleston, SC. And we currently have only 4 spots left!

For more information, visit

I know you work with men. Do you offer a retreat for them?

I do! It’s a fun one-day event, and anyone who’s interested in an image up-level is welcome to contact me to find out more at [email protected] .

About Lee:

Lee Heyward knows getting dressed isn’t only about looking and feeling good. It’s about personifying success and resonating leadership in a way that’s natural and effortless. Lee has a passion for helping men and women discover their unique personal style so they feel confident, powerful, and successful. Through a combination of judgment-free style coaching sessions, done virtually and in person, she teaches clients how to transform themselves in a way that gives them a renewed sense of empowerment in their careers, businesses, and personal lives. When you uncover your personal style, and your wardrobe and goals are in alignment—the possibilities are endless. Lee is the author of Simply Effortless Style: A Real Woman’s Guide to Making Style Easy and Fun. You can learn more about Lee at

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