The Seven SEO Sins

Everybody scrambles to get their SEO strategy moving. But are they making mistakes that slow them down? In order to rank high in search engines and become present to customers, websites need to employ SEO-rich content. This is essential to ensure that the website is among the top two or three when a potential customer searches for products or services offered by your business.

However, businesses can avoid costly mistakes and ensure that their website copy engages and retains customers. Read on and avoid these seven SEO sins:

Incomplete Webpages

The webpage should provide complete information about the product. This means that the content writer should focus on conveying information and not on the word count. Each webpage should carry all relevant information. For instance, a product description should include size or dimension, weight, color, and price at the minimum.

Unnecessary Details

Another common SEO mistake is to include unnecessary or irrelevant information to increase the word count. This forces the visitor to read plenty of text in order to find the relevant information and can sometimes even lead to a customer loss if they become confused. Ensuring that only relevant information is included leads to greater clarity.

Use of Jargon

Many business owners have become so used to jargon and in-house terms that they use them in the content as well. However, the potential customer might not be aware of these terms. SEO content for websites has to use language that the potential customer will be familiar with.


While frequent use of keywords is essential to increase search engine rankings, potential customers are looking for new information in each page. You will not be able to retain the attention of the visitors if the content is repetitive.

Non-Descriptive Anchor Text

Anchor text is the text used in the webpage to link it to other pages in the website. They’re mostly used to help the visitor navigate to product description or sales pages. However, these anchor texts should be descriptive and not generic. For instance, the anchor text click here is generic while one that names the product is more descriptive.

Wrong or Generic Keywords

In order to increase search engine rankings, content writers have to use a set of keywords that are relevant for the business. However, using generic keywords can lead to lower rankings or random visitors to the page. Instead, keywords have to be researched to ensure that they are the ones customers looking for your product, are most likely to search for.

Keyword Stuffing

While keywords have to be repeated in the text of the website, keyword stuffing or overuse of keywords can lead to stilted content that is unable to hold the attention of the reader. Use up to a 5% keyword density rate, or roughly 25 keywords per 500 words of text.

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