Netflix’s Data Collection Triumph
Case Studies May 30, 2013
Even with a variety of competitors, Netflix has the most dedicated customer base of any online streaming service. Yes, they’ve changed the landscape of televised media by altering the way people consume movies and television. But innovation is not the only reason customers keep renewing their subscriptions. Netflix also delivers products that ...Read More
3 Strategies for Writing Killer E-commerce Copy
Copywriting May 28, 2013
In the digital marketplace, potential buyers cannot pick up a product and weigh whether or not to buy it. (Hey, technology can only move so fast.) That’s why E-commerce copy has to go beyond educational information, and create an experience for customers. When you create E-commerce copy that anticipates the needs and ...Read More
Web Copy That Kills Websites
Copywriting May 23, 2013
The most effective and conversion-ready websites combine equal parts design and message. When these two factors work seamlessly with one another, your website not only draws in a more loyal target market, but also has a higher conversion rate. Your design, images, and navigation can be flawless, but without optimized and compelling ...Read More
Fluff Copywriting: How To Identify and Avoid It
Copywriting May 21, 2013
The most effective marketing message exudes personality, expresses clear benefits, and speaks directly to the target audience, and, through engagement, encourages visitors to take action. The key to conversion success is solid copywriting—copy that gets to the point without wasting the reader’s time. Everything else is just fluff. In order to create ...Read More
Sūmèr’s Soundtrack
Life at Sumer May 16, 2013
At Sūmèr, we actively look for motivation and inspiration to create compelling copy for our clients. In order to get our creative juices flowing, we often rely on music to become more focused and come up with new ideas to engineer the perfect message. Yet, each copywriter has different tastes. For the ...Read More
10 Phrases to Avoid in Marketing Copy
Copywriting May 14, 2013
Effective copywriters create SEO-rich sentences that read naturally. While it’s important to craft an easily digestible message that reads elegantly, you need to exercise caution with transitional phrases. While your prospects scrolls, they need to understand the benefits in a short period of time before they convert. In the world of online ...Read More
How Do You FAQ?
Copywriting May 09, 2013
Ah, the Frequently Asked Questions page. It’s an outlet for you to address questions and concerns from your prospects before they ever contact you. And it’s a very important page on your website. Not only does the FAQs page allow you to educate and inform your prospects (and save you a ton ...Read More
3 Steps to Collect Customer Information without Asking
Marketing Tips May 07, 2013
When you scour the Internet to find relevant information about your customers…well, sometimes you simply don’t know where to look. So you turn to the trusty survey email, but there’s little to no response. No worries! There is one place where your target market gives you information without you having to ask ...Read More
Copywriting Lessons from the Big Screen
Copywriting May 02, 2013
In your marketing copy, storytelling functions as more than a method to get your prospects to pay attention. It’s a way to show the reader how conflicts get resolved, and why your business is the best choice to do it. While it’s tempting to point toward novels as a model for how ...Read More
Don’t Let Rebranding Lead to Disaster: The CLUE Example
Business Success Tips Apr 30, 2013
In an effort to modernize and “get hip,” Parker Brothers decided to reinvent one of their flagship board games, CLUE. One of the most beloved and recognizable brands in history, the game moved from antique charm to a culture of the iPhone and Instagram. In 1949, the original CLUE brought together a ...Read More