The Key to Your Online Success

Whether you are in the market for a new car, planning your next vacation, getting your dose of the daily news, or researching an expensive purchase, most likely you head to the web first.   The web is the easiest way to get information across to the target audience of any company—and as ...Read More
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Put your Website into Motion with Audio and Video

The goal of any business is to connect with the customer and gain his or her trust. Businesses want a clear message sent to the customer without any interference and accurate feedback from that customer. Websites are an ideal place to make this happen. Websites are also crucial in bringing you customers ...Read More
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Know What Your Customers Want

Here’s a small marketing tip: The best way to know what your customers think about your company and level of service is to ask them. Survey’s are a win-win: keep your company name in front of your customer and get valuable feedback.  The easiest (and least expensive way) to survey your customers is ...Read More
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Advertising with Social Networks

With so much competition, thinking outside the box is crucial to attracting your target market. Nearly everyone, it seems, uses the internet for research, entertainment, purchases and chatting with friends, you must ask yourself, ‘what activities do my potential customers take part in online?’  Take for example entertainment and communication sites. One ...Read More
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Free Online Advertising for Small Businesses

Advertising doesn’t have to cost a fortune. In fact, it can be free. Advertising online, specifically in the ezines your target marketing is reading, is an excellent way to drive traffic to your site. A number of ezines will swap ads. Others offer inexpensive ad rates. Research ezines that speak to your ...Read More
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If Your Website Doesnt Do This, You May Be Losing Sales

Your website is a powerful sales tool. A tool that should be working for you round the clock. 24/7. While you’re sleeping, in a meeting, and yes, even while you’re enjoying dinner with the family. While your site is the easiest and fastest way to advertise and sell your services or product ...Read More
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Going to California Without A Map…

Let’s say you’re planning a two week road trip from Connecticut to California. You pack accordingly. You have the camera and backup batteries, the cooler is packed, your bank account in order. The departure day arrives, and you’re off. You don’t need a map. You know the interstate out of town, and ...Read More
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Why Web Copy Is Important

I’m taking a break from adding the final touches to the April issue (scheduled to be delivered to the inbox of all my subscribers this week). I’m really excited about this issue because it is a question and answer with two fabulous web developers I know well and have worked with. The ...Read More
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Good SEO Info Video

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The Best Marketing Tip I Can Offer

Things, they are a changing at Michelle Salater Writing & Editorial. As our clients’ needs and wants change, so is our company. And we couldn’t be happier with the way things are headed. We’re tweaking the site and reworking the newsletter. Just today, I completed a new FREE report, which is packed full of great info on ...Read More
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