Boost Your Revenue with Better Copy

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TweetWe’re taking a stand. We’ve had quite enough. And we’re asking all of you to join us in our campaign against boring content. Why now? In 2012, an estimated 239 [...]

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Help! I’m in a Saturated Market!

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TweetIf you’ve ever had that freak-out moment when you realized that the market you’re in is LOADED with other businesses a lot like yours, you know the anxiety that comes [...]

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Tap into the Science of Habits to Market Smarter

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TweetBy definition, habits shape the way we live without drawing attention to themselves. Recent research on habits shows that, once a habit is formed, the part of our brain that [...]

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Pinterest for Business: How & Why You should Take Part

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TweetWhether or not you’ve already taken the plunge into Pinterest, now is the time to consider using the site for your business. In October 2011, the site had more than [...]

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It’s Not What You Say (It’s How You Say It)

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TweetImagine you live with a roommate. Imagine this roommate has beer, but you’re all out—and you want some. Now you could ask directly for a beer and get either a [...]

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Market on Social Media without Wasting a Second

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TweetSocial media platforms can provide an effective and efficient way to market your brand. But for most people who dive into the world of social media marketing, the plentiful distractions [...]

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Bulletproof Copy: How to Avoid Embarrassing (& Costly) Mistakes

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TweetLast month, ESPN sparked outrage when it ran the headline “Chink in the Armor” under a picture of Jeremy Lin, the surprise NBA whiz kid who happens to be Asian [...]

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Is Too Much Social Networking Equal To Being Antisocial?

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TweetI am thrilled to share with you today’s guest blogger, Alyssa Clarke, a new age tech junkie who is always on the hunt for the newest gadgets on the market. [...]

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Not-to-Miss Upcoming Events to Spark Business Growth

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TweetOne of the things we love about our work here at Sumer is getting the inside scoop on so many great business-building telecalls, webinars, and live events. And because our [...]

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Curb Appeal: The Secret to Big Business

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TweetIf you’ve ever bought or sold a house, you know about curb appeal. It’s all your real estate agent talks about when listing your home, and it’s what makes you [...]

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