Content Strategy for Nurture Sequences: 5 Tips for Keeping It Fresh

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TweetWriting and implementing an effective email nurture sequence is a key part of any content marketing strategy. But in order to keep your list engaged, it’s essential to avoid repeating [...]

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Suspense and Payoff in Online Marketing Materials

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TweetRussian playwright Anton Chekov famously said that if you show a gun in the first act of a play, you must have one of your characters fire it by the [...]

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5 Marketing Copy Secrets the Best Writers Know

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TweetIf you’re a business owner and you’re writing your own copy, you’ve probably had to learn a lot about the art of writing marketing content on the fly. Here at [...]

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Get Clear on Your Upselling Strategy

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TweetUpselling is a key part of any successful online marketing strategy. Or it should be. Upselling current and past clients is one way to serve them even more fully: once [...]

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Engage Your Audience through Social Media: The NPR Example

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TweetOn May 23 of this year, Google celebrated the birthday of inventor Robert Moog by creating a Doodle replica of his electronic instrumental creation, the Moog synthesizer. Web browsers could [...]

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6 Steps to Turn Event Sponsorships Into Big Profits

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TweetAre you an entrepreneur or small-business owner who’s looking to add a new revenue stream to your income? Then check out today’s guest post from Angelique Rewers, ABC, APR, aka [...]

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Writing Marketing Content for a Luxury Market

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TweetWriting content for any niche market can seem like a daunting endeavor, especially if you’ve got your sights on the big spenders afloat in luxury markets. Fret not—we’ve got pointers [...]

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Beat the Heat with Summer-Friendly Content Marketing Maneuvers

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TweetBy now the summer sun is calling your name—your clients should be, too. It’s time to inspire action, and what better inspiration than the flowers in full bloom and cloudless [...]

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Is Your Business Communication Strategy Costing You Sales?

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TweetIn marketing, as in life, we tend to take communication for granted until something goes wrong. In a small business, miscommunication can lead to botched projects, unhappy customers, and lost [...]

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7 Steps for Improving Your Copywriting Productivity

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TweetThe lazy days of summer are in full bloom, but that doesn’t mean your copywriting should lag behind. Check out these seven easy ways to step up your copywriting productivity [...]

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