3 Ways to Discover Your Business Story

Discovering your business story is a process that requires serious finesse and deep thinking. Before I reveal 3 ways to find your business story, let me share a brief story. We have a client who works in Veterinary Medicine. In our meetings with her, she tells us about the look of relief ...Read More

6 Entrepreneur-Friendly Apps That Increase Productivity

Increasing productivity is a vital component to business success. Yes, that’s the no-brainer statement of the century; however, when 12-hour day fatigue sets in, it’s not so simple to stay productive. You’re a human being, after all. And so are your team members. Luckily, you can rely on a little technology to ...Read More

3 Brand Storytelling Questions You Need to Answer

Brand storytelling works on your behalf to create the personality, image, reputation, and success of your business. When you share your brand story in your marketing content and website copy, you highlight how you serve your clients and why you do it. Brand storytelling, when it’s executed well, is the recipe for ...Read More

User Experience: How to Improve Website Copy

User experience—you might have heard this term tossed around on a number of small business and content marketing blogs. If you think it only has to do with the design and functionality of your website, think again. User experience, commonly referred to as UX, is an umbrella term that describes how your ...Read More

4 Ways to Scale Your Content Marketing

When it comes to scaling your content marketing, it’s easy to fall into overwhelm mode. Let’s face it, crafting expert-level blogs and articles, writing video marketing content, producing videos and Tweets, and promoting webinars takes time. According to recent data collected by Kapost, only 32% of marketers report they are creating enough ...Read More

How to Increase Your Social Media Reach with Periscope

Periscope gives audiences the opportunity to, as its tagline so brilliantly puts it, “explore the world through someone else’s eyes.” As a new venue to increase your social media reach and build a tighter community among your fans and clients, Periscope is the latest marketing trend. The app works like this: users ...Read More

6 Ways to Create Brand Storytelling

If you’re a regular reader of our blog, you now know that crafting your brand’s story is vital to your online presence. That sounds all fine and dandy…until you give it a whirl. Brand storytelling isn’t so easy, right? In this post, you’ll discover the 6 steps we take when we help ...Read More
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DIY Blogs – Just Because You Can Doesn’t Mean You Should

[Photo credit: Got Credit] Writing your own business blog is a great idea in theory. After all, no one can share your knowledge and wisdom with prospective clients quite like you. Not to mention, it saves you money to write your own awesome, client-attracting, sharable content. When you own a business, you ...Read More

Copywriting Strategies for Artisan Businesses

Before we dive into the nitty-gritty of how artist entrepreneurs can improve conversions in their website copy, social media marketing, and email nurture sequences, it’s important to first define what constitutes an artisan business. We’re not talking about gluing popsicle sticks together here. We’ve worked with our fair share of artist entrepreneurs—from ...Read More

The First Rule of Copy That Converts

Clear copywriting is much like clean eating. If you’ve encountered that term in weight loss blogs, lifestyle magazines, and recipe books, you know that clean eating doesn’t mean eliminating or adding foods to your diet. It’s about being mindful of what you put into your body. Copy that converts works the same ...Read More