Still Marketing without a Keep-in-Touch Strategy?

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TweetIn the world of online marketing, making contact is key to winning over customers. In order to stay on top of your potential clients’ minds when they’re ready to make [...]

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5 Tips for Generating Headlines that Convert

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TweetIn online marketing copy, your headlines have to do more than introduce the content of a blog post or article. They need to grab your audience’s attention, deliver on their [...]

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Content Marketing Strategy: Separate the Shoppers from the Buyers

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TweetWhatever your overall marketing strategy includes (a business blog, email campaigns, a webinar series, a social media presence, etc.), you can likely increase its effectiveness by introducing list segmentation. Here’s [...]

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Marketing Content Off-Line: The Thank-You Note Lives!

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TweetIn 1897, a reporter was sent to investigate a rumor that Mark Twain had died. Upon hearing the reporter’s mission, Twain famously quipped, “The report of my death was an [...]

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What Film Can Teach Us about Niche Marketing

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TweetThe importance of targeting your niche market in marketing content can’t be overstated. By understanding your audience’s wants, needs, and pain points, you can demonstrate exactly how you (and your [...]

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Marketing Copy and Humor: Selling with the Punch Line

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TweetHumor is one of a marketing copywriter’s most powerful tools. But like any powerful tool, it must be wielded with care—or you risk offending your readers, alienating your audience, and [...]

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Social Media Marketing the AmEx Way

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TweetSince social media arrived on the online marketing menu, it has evolved and changed at a dizzying pace. The companies that have been most successful in the social media arena [...]

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Keep their Interest: Use Storytelling in Web Copy

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TweetWe’ve all done it. Searched for info online, landed on a site, started reading, then gave up halfway into the third sentence, and moved on to another site. Chances are, [...]

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Does Your List Need Some Love?

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TweetAs the Internet has matured, so have Internet marketing techniques. We all remember (perhaps not too fondly) the days of spammy, keyword-stuffed websites and email that practically screamed “buy! buy! [...]

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It’s No Fun to Party Alone

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TweetWe wouldn’t be where we are today–the Eve of our 3rd birthday–without our fabulous clients. We are beyond grateful for the people we work with on a daily basis, and [...]

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