It’s not always easy to write fresh copy for clients and prospects, so we like to bring you ideas of how to keep your writing fresh and engaging. One great way to do that is to paint a picture in your readers’ heads. That task is easier said than done, so here ...Read More

We love Janet Wallace (and so does most of the Internet). She’s the founder of Social Deviants and UtopYA, as well as a powerhouse of social media influence and knowledge for entrepreneurial success. We took a few minutes to talk with her about social marketing, how to increase exposure for business on ...Read More

This week, Sumer is proud to spotlight one of our top team members, Mama Mia. Check out her exclusive interview here! How long have you been with the Sūmèr team? I’ve been with Sūmèr since it started. I like to think that I was the inspiration, but that’s not what my mom ...Read More

If small businesses pay close attention, they can learn valuable marketing tips from the film industry. Catching Fire, the latest installment from the Hunger Games franchise, is the perfect example of highly effective advertising. Simply take a look at how the marketing team uses audience-centric advertising that lets fans sample the product ...Read More

We all know keeping our blogs fresh is a must, but there are times we all run out of ideas for posts. Never fear, new ideas are all around you! Industry-specific websites Is there a website or two dedicated to your industry? For example, if you’re in the medical field, you could ...Read More