How Did They Do It?

This page is dedicated to our How Did They Do It? blog series, where we interview and spotlight companies who are successfully marketing their brands online. If you think your online marketing efforts have what it takes to be featured on the How Did They Do It? series, email Sumer’s project manager, Brittany, at [email protected].

Get Your Online Marketing in Shape: An Interview with Holos Fitness

Continuing with our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, we are grateful to Greg Stallkamp of Holos Fitness for taking time for this interview.

A social networking website focused on fitness, Holosfitness.com is a free online fitness tool, which offers step-by-step instruction on exercises, video demonstration of workouts, and blogs posted by fitness professionals. Launched last year, Holos Fitness now exclusively markets their website on the Internet.

Click here to read the interview.

What You Can Learn from One Online Retailer’s Social Media Success

Continuing with our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of online retailer La Grande Dame.

We had the pleasure of interviewing Catherine Wood Hill, co-owner of La Grande Dame, a trendy, contemporary designer plus-sized clothing boutique for plus-sized women with a passion for fashion and a desire for high-end, trendy designer clothing. La Grande Dame provides a unique shopping experience with hands-on owners dedicated to excellent customer service and fit advice.

Click here to read the interview.

On the Cutting Edge: Kennedy’s All-American Barber Club’s Online Marketing Success

Continuing with our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of Kennedy’s All-American Barber Club, which has been featured in a wide variety of nationally known publications.

We were delighted to interview Chris Hurn, chairman / CEO / cofounder of Kennedy’s All-American Barber Club, a franchise concept dedicated to providing a pleasurable grooming experience for gentlemen, offering grooming products, shoeshines, complimentary beverages, and more.

As a franchising and marketing expert, Chris is often tapped by the news media for his input on a variety of entrepreneur- and business-related topics. He’s been featured in The Wall Street Journal, The New York Times, Entrepreneur magazine, Inc. magazine, Forbes magazine, and The L.A. Times among many other national and regional publications. He’s also been asked to appear on FOX Business News four times in the past eight months to comment on small business growth, legislation, the bailout, and other related issues.

Click here to read the interview.

Online Retailer Marketing Strategy: Interview with LCI Paper

As part of our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of online retailer LCI Paper, Inc.

LCI Paper, Inc. is an online retailer that provides the do-it-yourself bride or event planner with an abundance of handmade specialty papers, envelopes, and reception accessories for weddings and for personal, community, and corporate events.

In the below interview with Larry Chase, founder of LCI Paper, Inc., Larry shares LCI’s marketing strategies and successes.

Click here to read the interview.

Online Marketing from the Islands to the Arctic

As part of our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of retailer Snoloha.

Snoloha is an online retail brand that represents and reflects a lifestyle for those who simply enjoy life “somewhere between the islands and the arctic.” Snoloha’s official definition: “[sno -loh - hah], n. A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.”

In the below interview with Rod Call, founder and owner of Snoloha, Rod shares Snoloha’s successful online marketing practices.

Click here to read the interview.

Maximize Social Media Success: Create a Connection

As part of our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of bridal attraction expert, Natalie Bradley.

Natalie Bradley specializes in helping wedding professionals and vendors attract and market to brides. In the below interview, Natalie shares her online marketing and social media successes.

Click here to read the interview.

How to Get Your Online Marketing Efforts to Pay-Off

Continuing with our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, we had the pleasure of interviewing Yan-David Erlich of ChoiceVendor.

Providing real-world ratings and reviews of business-to-business service providers in more than 70 categories across the United States, ChoiceVendor is passionate about providing businesses with the resources they need to make the best vendor decisions.

On the ChoiceVendor blog, there are articles on how to find and select vendors, tips for running a business, and best practices for using word-of-mouth marketing to promote your firm. Vendors who list their firms on ChoiceVendor benefit from free, authentic word-of-mouth marketing; any firm with business clients can create a free listing on the site.

In our interview with Yan-David, founder and CEO of ChoiceVendor, Yan-David shares his online marketing strategies and successes.

Click here to read the interview.

How One Real Estate Company Successfully Uses On- And Off-line Marketing

As part of our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of commercial real estate brokerage firm, Titan Commercial.

In the below interview with Emily Vanderbeek, Marketing Director for Titan Commercial, Emily shares the company’s on- and off-line marketing successes and strategies.

Click here to read the interview.

What Businesses Can Learn from the South of France

Continuing with our How Did They Do It? series, where we interview and spotlight companies who are successfully marketing their brands online, this post focuses on the successes of Cannes, France-based corporate hospitality company Azure Online Marketing LTD.

We are pleased to share with you our interview with the managing director for Azure Online Marketing, LTD., Lao Watson-Smith. Azure Online Marketing is a corporate hospitality company based in the beautiful South of France with an international clientele of corporate customers as well as private individuals visiting the region on holiday or otherwise for pleasure. Azure Online offers accommodation services in serviced apartments, luxury villas, and charter yachts, and also manages events, PR, logistics, and staffing.

Click here to read the interview.