DIY Blogs – Just Because You Can Doesn’t Mean You Should

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Writing your own business blog is a great idea in theory. After all, no one can share your knowledge and wisdom with prospective clients quite like you.

Not to mention, it saves you money to write your own awesome, client-attracting, sharable content.

When you own a business, you know the details, and you have expertise that’s worth sharing with the world…

But when you’re too close, your insider point of view may spell disaster.

And then there is the time factor – is it the best use of your time to write your own content? In most cases, we’re betting the answer is NO.

Here are five things you should consider before you start DIY blogging for your business.

#1: DIY Blogging May Hurt Your Expertise

Your blog serves as a centerpiece of your business’ public perception, and writing a DIY blog may damage your expertise.

The reason…

When prospective customers visit your blog, they are looking for information on how they can better their lives or businesses in some way. Unless you have vast knowledge of blog strategies, your audience won’t receive the information you want them to have.

From optimization posts to social media engagement strategies, there is a truckload of blogging skillsets necessary for success.

This is where professional bloggers come in.

Look at it this way: you wouldn’t cut your own hair, perform your own dental work, or pulverize your own kidney stones. Instead, you’d call a barber/stylist, head to the dentist, or make an appointment with a urologist.

Professional bloggers work to fully understand your target market and readership demographics, perform in-depth research, capture your voice, and provide relevant content that builds the know, like, and trust factor.

As a professional copywriter/blogger dives into important strategies and ideas relevant to your market, she helps leverage your expertise and build a rapport with your market.

#2: DIY Blogging Causes Scheduling Issues

Perception is everything. If you can’t commit to a regular blogging schedule, it looks bad. If you cannot keep up your blog, it subconsciously makes potential customers question if you can keep to deadlines or to a schedule. (Might sound high-drama, but it’s true.)

As a business owner, weekly blogging may be a bit much to add to your ever-growing to-do list.

Give the appearance of success to attract clients with consistent blog writing. If you want to write your own blogs, you don’t have to post every day. You do need to post on a schedule. Set realistic expectations, such as one blog a week, and stick to it.

#3: DIY Blogs Often Sound Too Salesy

When you can’t see the project objectively, you aren’t educating your customers and establishing credibility as well as you could.

You want to use your blog to write content your customers want to know about. However, many business owners only want to sell on their blogs. This isn’t the best strategy for your blog, as your audience wants information only.

That information often translates to new leads and more sales, but your audience won’t land on your blog with their credit card in hand.

#4: DIY Blogging Wastes Money

Time is money. If writing a blog takes you half a day or you tweak it 52 million times before you post, well, you’re wasting money.

If you’re a weight loss coach capable of earning $100 an hour, you should outsource your blog. Instead of wasting 4 hours away from coaching trying to write a blog post on healthy new recipes, outsource the task for $100 and keep the $300.

#5: DIY Blogging Slows Down Conversions

If your blog content isn’t read, it’s just filler copy that’s content for the sake of content.

You end up with words on your blog, not money in your pocket. With a professional blogger in your corner, your blogs will leverage relevant information and optimize your conversions.

If you’re looking to make your blogs work better for you, check out our new CALL TO ACTION guide. It’s free and details how to ask customers to do what you want them to do.