Cubicle Hell: Get out of the Office AND Create Great Content

Many of us stay in our offices, work hard, and then leave at the end of the day. When you’re stuck in a cubicle, it’s easy to lose touch with what’s going on outside your building. When you can leave your cubicle and keep your eyes and ears open, you’ll learn more about your business and about your target audience. Here’s how.

Try a walking meeting.
Take your co-worker or boss for a walk and have an ambulatory meeting! Walking stimulates circulation and the brain, gives you fresh air, and gets you out of the office. You may be surprised at the ideas you both come up with while enjoying the outdoors.

Watch a television show episode on your lunch break.
You’ll notice how the show and the commercials lure you into their content. It’ll remind you of story arcs and ways to draw people into your own content quickly and easily.

Go find your target market doing normal everyday things, like shopping.
Your target market is not hanging out at the office. Seriously. Your people are at the grocery store, a café, the library. Go find them and start up a conversation. (Think back to the first episode of “Mad Men” when Don Draper talked to the guy about his cigarettes.) That’s the contact and the connection you need to make with your target market using your content.

Be a quiet observer.
You can also learn a great deal about your target market by merely watching. Go to a train or bus station and see if you can identify at least three people who would buy your product. Watch what they do and how they do it. With whom do they engage? What kinds of facial expressions do they have? How do they walk and talk? The more you know about your target, no matter how trivial or minor, the more likely you’ll hit your mark with your content.

The more you can leave the artificial atmosphere of your office and get out into the real world, the more your content will resonate with your target audience, and the more easily you’ll be able to create that great content.

What else would you like to do if you could leave your office?

Could your content use some tweaking?

Let us know, and ask about our online copywriting services.