Video Marketing Archive

Filmmaker Ingmar Bergman once said: “I write scripts to serve as skeletons awaiting the flesh and sinew of images.” Bergman meant that words are the foundation for his product. Even though we don’t make movies, the copywriting business hinges on the words that bring products and services to life. When it comes ...Read More

The growing importance of online video makes it a must-have component of any successful marketing strategy. But communicating your message and staying on-point in your marketing videos can be difficult, especially if you aren’t comfortable behind the camera. As you start (or expand) your video marketing efforts, keep these five tips in ...Read More

With the omni-presence of smartphones and tablets these days, more and more of us are interacting with online marketing content in new and dynamic ways. One of the trends it’s becoming hard to ignore is the increasing power of video in online content marketing. Here’s a visual exploration of how marketers are ...Read More

The Sumer team would like to wish you a very happy and healthy New Year! We hope that 2012 brings you success in your company and personal growth. For our last Copy Doodle blog post of 2011, we’d like to share with you a WebProNews video that discusses the future of online ...Read More

Most of us understand the power testimonials can have, even if we don’t realize it. Think in terms of restaurant or theater reviews: one bad write-up can be the death of an eatery or a fledgling performance. On the other hand, a rave review can spur lines around the corner and sold-out ...Read More