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Web Copy: Use the Right Words to Connect and Prosper

Guest post by Melody Brooks, head copywriter for Sumer, LLC The late comedian George Carlin was fond of saying that the quality of our thoughts is only as good as [...]

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7 Questions You Should Ask Your Copywriter

When you decide to hire a copywriter, you want a good fit between his or her abilities and your needs. You want a copywriter who can speak to your target [...]

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7 Steps to Get Your Blog Ready to Market

Businesses often assume that marketing their less-than-mediocre blog is better than not marketing a blog at all. Yes, it’s best to do something, rather than doing nothing. However, I would [...]

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Think It’s All About Driving Traffic to Your Website? Think again.

As the title says, growing your business online is not all about SEO and driving traffic. In fact, you can attract all the prospects you want to your website, but [...]

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Hasty Business Systems Breed Angry Customers

As companies constantly grow, shrink, and evolve, new business systems—from customer service systems to new service policies, return policies to changes in hours of operation—need to be put in place [...]

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Keys to Charleston Real Estate Selects Sumer to Create Strategic Life after Launch Plan

Keys to Charleston Real Estate has chosen the Sumer team to help them create a strategic online promotion and marketing plan. Keys to Charleston Real Estate is owned by Caroline [...]

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Places Selects Sumer to Write Marketing Collateral

Places has chosen copywriter Michelle Salater to write marketing collateral, including brochures and a rack card. In 2008, we wrote website copy for the Charleston real estate firm, and we [...]

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