From the category archives:

Social Media Marketing

Engage Your Audience through Social Media: The NPR Example

On May 23 of this year, Google celebrated the birthday of inventor Robert Moog by creating a Doodle replica of his electronic instrumental creation, the Moog synthesizer. Web browsers could [...]

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Social Media Marketing the AmEx Way

Since social media arrived on the online marketing menu, it has evolved and changed at a dizzying pace. The companies that have been most successful in the social media arena [...]

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Pinterest for Business: How & Why You should Take Part

Whether or not you’ve already taken the plunge into Pinterest, now is the time to consider using the site for your business. In October 2011, the site had more than [...]

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Market on Social Media without Wasting a Second

Social media platforms can provide an effective and efficient way to market your brand. But for most people who dive into the world of social media marketing, the plentiful distractions [...]

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Is Too Much Social Networking Equal To Being Antisocial?

I am thrilled to share with you today’s guest blogger, Alyssa Clarke, a new age tech junkie who is always on the hunt for the newest gadgets on the market. [...]

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The Future of Social Marketing

Let’s start by saying that we love Brian Solis. After all, he’s considered a global thought leader in the field of new media and we, the humble producers of Copy [...]

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Strengthen Business Relationships by Going Offline

One of my friends from college worked as an events planner at a non-profit right after she graduated. Planning for a major fundraiser, she spoke regularly with a board member [...]

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Effective Tips for Measuring Social Media Success

WebProNews interviews Dave Fleet, the Vice President of Digital at Edelman Toronto, on what it is that businesses should measure to determine social media success. See below for the interview: [...]

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How to Add a Personal Touch to All of Your Marketing Materials

People love to work with those they know, like, and trust and will be more willing to purchase from you if they feel a connection. One important way to build [...]

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Have You Forgotten About the Networking Power of LinkedIn?

With so much buzz about Facebook, Twitter, and YouTube, it’s easy to forget about (in my opinion) one of the best networking tools out there–LinkedIn. In the video below, WebProNews [...]

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