From the category archives:

Marketing Tips

Content Marketing vs Branding: Do You Know the Difference?

It’s easy to conflate branding and content marketing—after all, there’s a lot of overlap between the two concepts. And it takes both to make the marketing world go round. Let’s [...]

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Connect and Convert: How to Network and Grow Your Biz

Oftentimes, we hear others lament the notion that business is not about what you know, but who you know. And while there is plenty of room for discussion about how [...]

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3 Ways to Humanize Your Marketing

It’s no great secret that people want to do business with people. In fact, this is the very impetus behind almost all marketing you see today. The key to gaining [...]

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Branding Lessons from Buffy the Vampire Slayer

In every generation, one vampire slayer is born. And circa 1997-2003, the single soul destined to save the world from certain doom was Buffy Summers, a typical teenager at Sunnydale [...]

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Repurposing Content: When It’s OK to Regift

We’ve talked before about the myths surrounding content marketing—the primary one being that quality content marketing is unsustainable. (Check out our content marketing myths post here!) Even though we’ve debunked [...]

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5 Tips for Marketing Your Business with EBooks

In the digital age of marketing, eBooks are a convenient, low-cost way to deliver highly valuable content to your target market. But what’s in it for you? After all, the [...]

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What Comic Books Teach Us About Marketing

The moon hangs low, turning the rain-slick streets silver. There are big problems in your market tonight, and only your solutions can help. In the blink of an eye, you [...]

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Why We Love the Perfect Customer Lifecycle

As a small-business owner, you have a lot on your plate. There’re clients to attend to, new prospects to attract, and an entire business to grow. Meanwhile, an endless ocean [...]

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How to Increase Repeat Business

You have your prospects’ attention, thanks to your personality-infused content that connects with your audience on an emotional level. As a result, you’re capturing more leads, converting more sales, and [...]

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Mission Statements: 3 Reasons to Pen Yours Today

Quick—tell me who your company is and your value proposition in 15 seconds. Can you do it? If you’re struggling to put a cohesive response together, it may be that [...]

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