Marketing Strategy Archive

Repurpose Your Speaking Engagements in 5 Steps

When you speak at a live event or business conference, you share your tactical expertise with a captivated audience. In the days after your speaking engagement, you may have a train of sales coming through. Then it’s all over. If you’ve ever wanted to go past the stage and reach an audience ...Read More

Memorable Digital Marketing for an Anti-Advertising World

Memorable digital marketing is a staple of American culture. From the Coca Cola Polar Bears to the Busch’s Beans Talking Dog, audiences love marketing—whether or not they realize it. If you need a refresher, watch this video and take a stroll down memory lane. A large chunk of the population watches the ...Read More

Post-Holiday Marketing Tips

Holiday marketing has potential to generate major profits in the fourth quarter. After you’ve set up your holiday-centric nurture sequences, offers, and discounts, you’ll feel as if you need to take the proverbial foot off the gas. Bad idea. While much of the world may be cash-strapped after a holiday spendathon, that ...Read More

Blueprint for a Successful Marketing Funnel Launch

Our professional copywriting team has gone into full happy-dance mode. Now that we’ve successfully created a comprehensive marketing funnel for the Main Street Alternative Asset Planners, we’re sharing our strategy. If you’ve been thinking about engineering a sales and marketing funnel (or tweaking your current one), keep reading to discover the must-have ...Read More

Finding Inspiration to Up-Level Your Marketing

Professional copywriters (that’s us!) use inspiration to write conversion-ready content. Sure, we study our clients’ customer avatar, gather and analyze data, and keep up with industry trends, but those techniques alone aren’t what keeps us going. We NEED inspiration to perform at our very best. Without a healthy dose of motivation, content ...Read More

Why You Should Add More Emotion to Your Post-Purchase Emails

When it comes to post-purchase email sequences, let’s just say there are a few things you must consider after a prospect becomes a customer. Here are the 3 main ones: The sale is not the end of the customer relationship. It’s the beginning! It’s important to ensure your buyers gain the most ...Read More

4 Ways to Scale Your Content Marketing

When it comes to scaling your content marketing, it’s easy to fall into overwhelm mode. Let’s face it, crafting expert-level blogs and articles, writing video marketing content, producing videos and Tweets, and promoting webinars takes time. According to recent data collected by Kapost, only 32% of marketers report they are creating enough ...Read More

Copywriting Strategies for Artisan Businesses

Before we dive into the nitty-gritty of how artist entrepreneurs can improve conversions in their website copy, social media marketing, and email nurture sequences, it’s important to first define what constitutes an artisan business. We’re not talking about gluing popsicle sticks together here. We’ve worked with our fair share of artist entrepreneurs—from ...Read More

Nurturing Customer Relationships: The Key to Client Re-Engagement

Photo credit: Mark Guim Customer relationships are a quintessential factor in your current sales figures and the sustainable future of your business. According to a recent LinkedIn report, when a customer has purchased from you once, he or she is 60 to 70% more likely to become a repeat buyer. The question ...Read More

Copywriting Strategies for the Love and Relationships Industry

Photo credit: Leland Francisco When it comes to copywriting strategies specific to the love and relationship industry, creating audience-centric content is rule #1. No matter whether your business offers dating advice, develops strategies for self-confidence, or helps married couples rekindle passion, your prospects feel a very distinct pain. Their love life stinks. Or ...Read More