From the category archives:

Marketing Tips

14 Out-of-the-Box Ways to Market Your Business

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TweetFacebook, Twitter, Google Ads—if you’re a small-business owner with an online presence, chances are you’ve mastered (or at least dabbled) in most of the conventional online marketing  forums. So how [...]

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Positioning by Perception

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TweetYou’ve worked hard to develop your company’s message and build your brand. Now, in order to grow sustainably, you have to make sure your message aligns with your target market—or [...]

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Bulletproof Copy: How to Avoid Embarrassing (& Costly) Mistakes

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TweetLast month, ESPN sparked outrage when it ran the headline “Chink in the Armor” under a picture of Jeremy Lin, the surprise NBA whiz kid who happens to be Asian [...]

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How to Find Your Authentic Voice (And Use it to Win Over Clients!)

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TweetThese days, authenticity is king in marketing. That’s why you see labels like “made with real cheese” on snack foods like Cheez-Its—even though we know eating these crackers is not the [...]

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Checklist for Successful Change

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TweetAt some point, most small business owners will decide they’re ready for change. Whether that change involves an overhaul of your online marketing strategy or a shift in the larger [...]

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How to Write Headlines Your Prospective Clients Can’t Resist

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TweetIn the cluttered world of online marketing, sharing, and networking, we have a limited window of opportunity (commonly called a “headline”) to win over prospective clients by convincing them to [...]

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How to Increase Your Online Presence & Build a Name for Yourself

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TweetWhen it comes to winning new clients, it’s hard to overstate the power of being “known” in your industry. After all, the “know, like, and trust” factor is what lies [...]

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How to Lure Prospects with Result-Driven Freebies

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TweetLet’s face it: it’s hard to resist the offer for something free. Instead of viewing this as an innate weakness of the modern human, you can use this natural law [...]

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The Importance of Sticking with Your Online Marketing Strategy

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TweetImagine yourself on a road trip, reaching a large desert. You’ve got choices about how to get past it: go around it to the left (mountains), to the right (a [...]

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Do Your Email Campaigns Need Some Serious Work?

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TweetWhen you check your email, chances are there are plenty of messages you delete without ever opening. Why? Because you aren’t interested in what they contain. They’re junk mail or [...]

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