Copywriting Archive

Successful Abandoned Cart Email Series Blueprint

  If you sell products or services online, abandoned cart email series are a vital piece of any successful digital marketing strategy. Without these marketing emails, you’re losing out on major revenue. Before we map out our blueprint for a successful abandoned cart email series, let’s explain why your business needs one. ...Read More

How the Star Wars Trailer Exemplifies Successful Content Marketing

                          When it comes to quality copywriting that converts, there is confusion about what successful content marketing does. Long story short, content marketing is about information. It answers questions, overcomes objections, and provides education. It’s not about direct sales. Yes, top-notch ...Read More

5 Hacks For Increasing Your Blog Traffic

  When it comes to increasing your blog traffic, there are a few Internet marketing hacks that can be a true lifesaver. In 2016, it’s common knowledge that all businesses can benefit tremendously by maintaining a blog on their website. Unfortunately, attracting web visitors is easier said than done. As a result, ...Read More

10 Ways to Increase Website Conversions

Increase website conversions. Those are the 3 magic words. It sounds like such a simple task to create higher web content engagement and make more sales. Truth is, it’s not always a cakewalk to pinpoint the exact steps to increase website traffic, generate qualified leads, and add zeros to your profit margins. ...Read More

How to Create a 6-Month Automated Content Marketing Plan

An automated content marketing plan will make your work life 99% easier. If that sounds like a good idea, keep reading. Imagine no longer chasing leads, getting behind on your marketing, or worrying about finding quality prospects. Imagine creating a profitable marketing sequence that’s truly hands-off, where you can make money while ...Read More

How Quality Copywriting Boosts Your Brand Authority

The quality that distinguishes profitable companies from struggling businesses is simple. One has brand authority, and the other doesn’t. But what does brand authority mean, exactly? Businesses that are able to create an authentic voice for their brand generate interest in their products and convert user engagement into bottom line sales. Companies ...Read More

5 Steps to Create a Share-Worthy Listicle

Listicles help your audience process information. Listicles save time. And drum roll, please—listicles create shareable content that creates buzz about your business. For those of you who don’t know what a listicle is, it is a numbered or itemized articles that are quick and easy to read (or skim). Content marketers love ...Read More
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Nurture and Sell More Prospects with These 3 Marketing Content Pieces

If you have a number of leads, but your sales aren’t coming in, we know the reason why. You need quality marketing content that compels your prospects to become loyal customers. According to recent data from DemandGen Report, a large sum of qualified prospects turn to marketing content prior to making a ...Read More

Happy Holidays from the Sūmèr Team!

Our Sūmèr family hopes everyone has a very Merry Christmas and a Happy New Year! We don’t know if it’s the spiced eggnog or just the magical feel of Christmas in the air, but we get a warm, fuzzy feeling inside during this time of year. We want to take a minute to ...Read More

Copywriting Strategies for the Real Estate Industry

Our copywriting strategies for the real estate industry help you pinpoint the ideal solutions for your buyers—no matter if you cater to landlords, high-end property investors, or families. If you’re a real estate agent, run a property investment firm, or you’re a house flipper, this article is designed especially for you. With ...Read More