Copywriting Tips Archive

Mission: Impossible? – How to Craft Your Mission Statement

(Mission: Impossible photo from Paramount Pictures.) Your mission statement: A clear, concise, inspiring declaration proclaiming what your company stands for, why you’re in business, and what inspires you to do what you do. It’s the driving force behind everything you do in your business. Think of it like the abridged version of ...Read More

3 Easy Ways to Make Your Web Copy Stand Out

You want every possible edge over your competitors, but do you overlook the obvious? Your web copy needs to be stellar and stand out in the sea of similar businesses. Fortunately, getting that edge is easy—here’s how. Tell a compelling story. Or three. If you look at your competitors’ copy, you’re going ...Read More