On a weekly basis, I have a conversation with a handful of companies who are looking for unique ways to reach their market and continue to nurture existing clients. Whether [...]
When you read, you pick up the mood and tone of the author through his or her use of words, punctuation, and layout. Mood and tone influence the way your [...]
2010 shows promising results for the blogosphere. According to a study performed by eMarketer, 31 million Internet users in the U.S. will write blogs and over 104 million will read [...]
People are busy, and they have more messages competing for their attention than ever before. You want to make sure they spend some of their limited time and attention on [...]
The success of marketing copy such as brochures, ads, and press releases depends on the headline—or in the case of an email, the subject line. It needs to grab the [...]
When Internet users visit business websites for news updates, to find more information about a certain company or service, purchase products, or increase their knowledge, they’re looking for quick results.
As [...]
I watched an I Love Lucy rerun the other day . . . the one with Lucy shooting a commercial for Vitameatavegamin. You remember—the stuff that was 23% alcohol and [...]
It’s amazing how many websites fail to take the one crucial step that makes all the difference between success and failure . . .
Ask the visitor to take action!
People who [...]
One of the most frustrating things about being professional copywriters is coming across websites, brochures, and other effective marketing materials where companies continuously want to talk about themselves, not their [...]
Ever wonder about the Google Wonder Wheel and its wondrous powers? In a nutshell, Google Wonder Wheel is an effective SEO keyword research tool that can be used to help [...]
