Blog for Business Faster and Easier With These Quick Tricks

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There’s a right way, and a wrong way, to blog for your business. The wrong way is to fill a blog post with words, hoping something magical happens next. The right way is to adopt today’s best blogging strategies and use them to grow your business.

We shared some examples of blogging for business strategies you can use in our last post. Using those tips will help you have a successful blog, but it’s up to you to do the writing. If you want more ways to improve your business blog, read on for a few tips that’ll make your job easier and faster.

Make Your Job Easier with Blog Templates

Blogging templates are part of a blogging strategy for saving time when writing business blog posts. Templates serve as an outline for a post. When you have an outline in front of you, it’s much easier to fill in the parts with words and media.

For example, here is a template for a list post:

1. Title: “7 refreshing ways to staying cool in the summer.”
2. Introduction. One way to open a post is using the problem / solution model. For example, you could talk about how hot it was last summer and how you are going to share advice for keeping cool this year.
3. Items 1-7. Work your way down the post, adding tips for each of the seven ways.
4. Conclusion. You can use this space to make an announcement related to your business, or simply wrap up the post with a thank-you.
5. Call to action. Figure out how this post relates to your S.M.A.R.T. goals, and encourage people to take the desired action.

Another blogging template is a persuasive-argument structure used in college essays.

1. Title
2. Intro to your argument / theme of the post
3. Subtopic 1
4. Subtopic 2
5. Subtopic 3
6. Conclusion
7. Call to action

Creating a template for your post is like outlining the chapters before you write book. It’s much easier to stay focused on your blogging goal once you have the outline and template ready. Also, it’s best to have several blogging templates at your disposal, but 1-3 are good enough to get you started.

Now for this next tip, use it when your post is ready – but needs some review before it goes live.

Before You Publish, Use This CUB Method of Review

There’s a critical step between finishing the writing of a post and publishing it on your blog: the review. Reviewing your post before publishing is good to do for grammatical reasons, but you also want to review for clarity.

There are many ways to review copy, but the following CUB method works GREAT for blog posts because it’s simple to understand and easy to use. The CUB method of copy review works as follows:

C is for confusing. Give your post a read before publishing and make sure everything you are saying is clear.
U is for unbelievable. If you are making claims or statements, back them up with stats, data, and proof.
B is for boring. If you are bored with your blog post, your reader will be bored, too.

Since the CUB method is easy to understand and nontechnical, you can use anyone on your team to review your blog posts. Just be sure to attach a note to go through the post and mark parts that are confusing, unbelievable, or boring.

Blogging for business is not rocket science. The tips here at CopyDoodle intend to get you one step ahead with your copy, so you don’t get overwhelmed or overburdened with your copy.

If you have any questions or comments, just drop them down below.

Photo Credit: Daniel Kulinski

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